The 2018 ISBN Conference will commence with an energizing day of networking and fun. Be sure to arrive early to make some great connections at the beautiful Omni Montelucia in Scottsdale, AZ.

PLEASE NOTE: Some items are yet to be confirmed, so please check back for the final agenda.

Sunday, May 6th

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Golf Outing* Open to everyone attending (or sponsoring) the event, the golf tournament is the perfect way to kick off the weekend. Whether you’re a beginner or a pro, this tournament is a fun way to get to know fellow attendees and ease into the weekend ahead. 9:00AM to 1:00PM
Guided Camelback Hike* The hotel is nestled into the base of the iconic Camelback Mountain, which is also home to amazing scenery only found in the Sonoran Desert. Join professional guides on this early morning hike and get some steps in while connecting with fellow attendees (and nature). 7:00AM to 10:00AM
Vendor Welcome Reception Come and mingle with your favorite vendors and fellow guests before the conference general session begins. 2:00PM to 3:00PM
ISBN Welcome Ceremony SPONSORED BY: Goldwell, KMS and Oribe
Kick off the event with some celebration and thought-provoking dialogue about the future of the beauty industry.
See the LIVE event: ISBN 2018 LIVE
3:00PM to 3:30PM
General Session Join Rhoda Olsen, ISBN President, as she opens the 2018 Conference and sets the stage for the next two days of networking and discovery. 3:30PM to 4:00PM
KEYNOTE Future Proof Our Professionals
Scott Missad, CEO of Gene Juarez Salons & Spas, and ISBN Secretary, will download what it will take for our industry to attract, nurture and develop industry professionals to take our industry further in the future.
See the LIVE event: ISBN 2018 LIVE
4:00PM to 5:30PM
President’s Reception SPONSORED BY: Zenoti
Grab some cocktails and a plate while while networking, meeting new members and planning the next two days.
5:30PM to 7:00PM
Wine-n-Dine RSVP and join groups of fellow ISBN attendees and enjoy some of Scottsdale’s finest restaurants. This optional excursion will pair you up with other attendees and organize transportation and coordinate the reservations, however checks will be settled by guests directly. NOTE: You MUST RSVP for this experience using the reservation system. 7:00PM to 9:00PM

*NOTE: You must pre-register for this event, which can be done at time of registration or by logging into your existing registration.

Monday, May 7th

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Breakfast Get the day started right with a healthy breakfast right before General Session. 7:00AM to 8:30AM
Members’ Meeting (Members- Only) Covering association business and providing updates to the ISBN membership. Make sure to grab some grub on your way to this meeting. 7:30AM to 8:15AM
General Session SPONSORED BY: easihair pro
Join Rhoda Olsen, ISBN President, as she walks you through the upcoming two days of education, networking and inspiration.
8:30AM to 9:15AM
KEYNOTE Factors of Disruption in Beauty
Maureen Mullen, Co-Founder and Chief Strategy Officer, L2, bridges the gap between experts in beauty trends and digital trends. As the head of research at L2, Inc, a research house infamous for their insight into tech giants like Amazon, Maureen will take ISBN members through some of the trends set to disrupt the professional sector of hair and beauty.
See the LIVE event: ISBN 2018 LIVE
9:15AM to 10:45AM
Future Trends Panel Take a deep dive on topics on our horizon that are predicted to shape the professional beauty business.
See the LIVE event: ISBN 2018 LIVE
11:00AM to 12:00PM
Lunch Take a break with fellow members after a morning of information download. 12:00PM to 1:15PM
Education Breakouts Is your Leadership Style More Like a Thermometer or Thermostat?
Presented by: Lance Courtney, easihair pro
Awareness always precedes action, however scoreboards alone don’t manage people. Education is ultimately about influencing behavior. Learn the 3 most critical components to inspiring a team of people to perform better, communicate more effectively and produce more. Explore the 3 most common mistakes made when implementing any education program, event or training.Participants will leave with a treasure chest full of insight, repeatable systems and action steps to impact their organizations.
See the LIVE event: ISBN 2018 LIVE
1:15PM to 2:15PM
Education Breakouts Retail Workshop Series: Consumer Research
Presented by: Steve Reiss, Publisher at Modern Salon Media
Dissect the consumer portion of the research conducted by Bobit Business Media and International SalonSpa Business Network. This session is true workshop style, so come prepared to listen to the findings and then work through the action plans with your fellow ISBN members.
1:15PM to 2:15PM
Education Breakouts PANEL: Marketing at the Speed of Technology
Moderated by: Michael Portman, Co-Founder of Birds Barbershops
Get some idea inspiration from marketing-minded members as they download the strategies that are working for them and provide examples of how they are getting new clients and engaging their existing guests.
See the LIVE event: ISBN 2018 LIVE
1:15PM to 2:15PM
Education Breakouts IoT, ML, AI, WTF?
Presented by: Taylor Romero, Co-Founder and Head of Company, Spruce Labs
So many buzzwords, so little clarity. Lets get real about these upcoming technologies and how they can be practically applied to your business.
See the LIVE event: ISBN 2018 LIVE
1:15PM to 2:15PM
Education Breakouts FutureThinking: A MOSAIC of High-Touch and Hi-Tech
Presented by: Daniel Bruce Levin, Author of The Mosaic
The future is inescapable. Artificial Intelligence is already here and it is here to stay. Not only is it growing, it is growing exponentially. The intelligence of AI is finding ways to make itself more intelligent and it is working. Given the speed of its development, the question is not IF AI will surpass human intelligence but WHEN? And what will that mean?
See the LIVE event: ISBN 2018 LIVE
2:30PM to 3:30PM
Education Breakouts Retail Workshop Series: Digital Action Plans
Presented by: Steve Reiss, Publisher at Modern Salon Media
Unsure where the world of professional retail products is going? Join this workshop in the retail series focused on the components of the research projects related to the online world and how salons and spas can harness the opportunities available to them. Utilizing research conducted by Bobit Business Media and International SalonSpa Business Network, this session is true workshop style, so come prepared to listen to the findings and then work through the action plans with your fellow ISBN members.
2:30PM to 3:30PM
Education Breakouts PANEL: Time is the Ultimate Luxury – Quick Service Ideas to Improve Revenue
Today’s busy customer is yearning for a true salon partner that can keep them looking their best while helping them make the most of their valuable time. Research has found 62% will pay more for a simple experience and 61% will recommend brands that have a clear offer to save them time. Come hear a panel of industry leaders share ideas on how to market to this customer, menu suggestions, and some of the latest innovations for improving service speeds.
See the LIVE event: ISBN 2018 LIVE
2:30PM to 3:30PM
Education Breakouts “Be Funny, Be Witty, Be Pretty.” – The Future Of Customer Communication.
Presented by: Jenny Bayer, Senior Manager at Direct Beauty Express
Come and learn more about modern communications and peek into recent stats on consumer trust and learn who consumers trust and look to for beauty inspiration and advice. Come and join in this lively discussion with ISBN favorite Jenny Bayer and walk away with a new appreciation for your marketing voice and the confidence to engage in current platforms to create simple content and engage your stakeholders.
See the LIVE event: ISBN 2018 LIVE
2:30PM to 3:30PM
Exhibit Hall Meetings Spend time with your favorite vendors and discover new partners in the ISBN exhibit lounge. 3:30PM to 6:00PM
Networking Party Round out a day of brain busting discussions and let it all soak in under the stars of the desert sky. 6:00PM to 7:00PM

Tuesday, May 8th

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Breakfast Meetings Grab some coffee, some healthy breakfast fare and join your favorite vendors in the exhibit hall. Take advantage of this time to learn, discuss and explore. 8:00AM to 9:30AM
Education Breakouts NextMapping – The Best Way to Create Your Future Salon is to Map It
Presented by: Cheryl Cran, Foremost Expert on Leadership, Transformation and Change Management; Best-Selling Author and Top Consultant to Fortune 500 Companies.
The beauty industry like other industries is going through major disruptions – trends such as millennials becoming entrepreneurs and the increase of the freelance economy is changing the rules as it relates to finding and keeping talent.
The solution is to embrace disruption and use it as a signal for change. Whether your beauty business has been built on traditional values and processes or you are a newer more technological beauty company embracing the digitization of the industry there are many opportunities ahead.
In this keynote/presentation by future of work expert Cheryl Cran you will learn:

  • The trends and impact of technology and people on the future of work
  • How to harness disruption and leverage change in your business and in the industry overall
  • Creative ideas on how to bridge the education and employment loop hint: learnership
  • Diversity of employees – innovative places to find talent beyond the norm
  • 3 scenarios of how your business could map whats next for the future
  • Leave with your own mapping process to plan out your strategies for the future

See the LIVE event: ISBN 2018 LIVE

9:30AM to 10:30AM
Education Breakouts Retail Workshop Series: Stylist Research
Presented by: Steve Reiss, Publisher at Modern Salon Media
Learn more about the juxtaposition between your stylists as Amazon shoppers and the world of professional retail during this second workshop focused on the research conducted by Bobit Business Media and International SalonSpa Business Network. This session is true workshop style, so come prepared to listen to the findings and then work through the action plans with your fellow ISBN members.
9:30AM to 10:30AM
Masterminds Back by popular demand, these sessions feature curated content from members that turn into passionate and engaged discussions with your fellow members. Learn, discuss and explore key issues, obstacles and opportunities that are shaping our collective businesses every day. 10:45AM to 12:15PM
Lunch Meetings Continue vendor meetings and conversations over lunch. 12:15PM to 1:15PM
TOUR WELCOME Authenticity: Traditions in Men’s Grooming
Emily Brown welcomes ISBN Members to V’s Barbershop, a concept that’s held true to the original barbershop concept. The brainchild of Jim Valenzuela, V’s Barbershop has steadily opened across the United States and served the needs of boys and men in a shop steeped with nostalgia. Emily will share what it means to play in the men’s room before tour ticket holders will depart on a trip to V’s Barbershop locations in the area.
1:15PM to 2:00PM
Tour de ISBN SPONSORED BY: Shortcuts Software
YOU MUST RSVP FOR THIS EVENT
Off-site excursion to tour two of the V’s Barbershop locations and hear from the V-Team how they are growing while still retaining their guys-first roots. NOTE: This segment is only available to ISBN members and is optional, so make sure and RSVP for this optional portion of the event to save your spot.
2:00PM to 4:00PM
Club ISBN Party Grab your suits, floaties and shades to relax at the infamous Kasbah pool with fellow members. 5:00PM to 7:00PM

Wednesday, May 9, 2018

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Bloodies with the V-Team YOU MUST RSVP FOR THIS EVENT
Grab a post-pool party bloody mary and then join a rotation of user groups discussing key initiatives for V’s Barbershop. This collaborative format makes it easy to discuss elements close to their operation as well as yours, but always close to men.
9:00AM-11:00AM