The 2019 ISBN Conference will commence with an energizing day of networking and fun. Be sure to arrive early to make some great connections at the beautiful Hyatt Regency Coconut Point in Bonita Springs, FL.

PLEASE NOTE: Some items are yet to be confirmed, so please check back for the final agenda.

Sunday, May 5th




Golf Outing* Open to everyone attending (or sponsoring) the event, the golf tournament is the perfect way to kick off the weekend. Whether you’re a beginner or a pro, this tournament is a fun way to get to know fellow attendees and ease into the weekend ahead. 9:00AM to 1:00PM
Catamaran and Beach Shelling Cruise* Jump aboard the Sweet Liberty, a beautiful 53’ Gold Coast Yacht sailing catamaran – unique to the Naples area and the largest sailing catamaran in Southwest Florida! 8:30AM to 1:30PM
First Time Attendee Welcome Reception Come and mingle with your favorite vendors and fellow guests before the conference general session begins. 2:30PM to 3:30PM
Opening General Session Join Scott Missad, new ISBN President, as he opens the 2019 Conference and sets the stage for the next two days of networking and discovery. 3:30PM to 4:15PM
Erik Wahl
The best sustainable edge in business is the ability to differentiate yourself from your competition. Through this entertaining and highly practical program, we will uncover new ways to make your organization more creative, innovative and profitable, but more so, help your employees see the need to become better storytellers within and for your company and industry. 
By embracing innovative strategies, professionals at all levels can achieve superior levels of performance by creatively and visibly differentiating themselves from the competition. No matter what kind of organization you have—from a small company to a large corporation—employees at all levels will better able to embrace the future by becoming more innovative, more productive and ultimately more profitable.
4:15PM to 5:15PM
Welcome Reception & Dinner SPONSORED BY: Redken, Matrix and Biolage    

Grab some cocktails and a plate while networking, meeting new members and planning the next two days.

5:45PM to 8:00PM

*NOTE: You must pre-register for this event, which can be done at time of registration or by logging into your existing registration.

Monday, May 6th




Breakfast Get the day started right with a healthy breakfast right before General Session. 7:00AM to 8:30AM
General Session Join Scott Missad, ISBN President, as he walks you through the upcoming two days of education, networking and inspiration. 8:30AM to 9:15AM
KEYNOTE Leading Change
Dr. Shalom Saada Saar
Understand change through the lens of an opportunist and grasp the stages of change to create a framework that you can use to leverage a changing environment for innovation and leaps forward.
9:15AM to 10:30AM
KEYNOTE No Ego: How Leaders Can Cut the Cost of Drama, End Entitlement and Drive Big Results
Cy Wakeman
SPONSORED BY: CosmoProf Direct Beauty Express
Today’s challenging business environment is calling for a new type of leader. We need those willing and able to recreate mindsets (their own and that of others) and change an organization’s culture in order to lead in a bold new way.The Reality Revolution begins with a few good leaders who are able to quickly see and radically accept the reality of the situation, conserve precious team energy, and use that energy instead to impact reality. A great Reality-Based Leader anticipates the upcoming changes and capitalizes on the opportunity inherent in the situation without drama or defense.   

The principles of Reality-Based Leadership include:

  • Refusing to argue with reality
  • Valuing action over opinion
  • Leading first, managing second
  • Bulletproofing employees so that they can succeed, regardless of the circumstances
  • Working to be happy rather than to be right
11:00AM to 12:00PM
Book Signing & Lunch Meet the authors at the conference and have your copy of their book signed while you take a break with fellow members after a morning of information download. 12:15PM to 1:15PM
Education Breakouts The Future of the Beauty Industry
Dr. Leon Alexander
What truly influences our buying decisions? If we want to maximize our business potential, we have to escape the usual initiatives and learn to look at our businesses in a new way, the way the consumer sees it! This presentation shows ways that we can position our businesses to entice consumers into our stores and seduce them into purchasing products. It demonstrates that you can control the nature and development of your thinking processes, and that your ability to think creatively is theoretically infinite. It looks at how color psychology has a powerful impact on raising dopamine in the consumer brain. It covers why fear is the biggest reason people buy. The presentation is a game changer for a business that bases its strategy more on feelings than facts. The information leaves the attendee no choice but to look at their business differently, and the biggest difference will be to the bottom line.
1:15PM to 2:15PM
Education Breakouts The Changing Landscape of Loyalty
Matt Dana 

The days of a client’s visiting a single stylist or salon for all their beauty needs is becoming a practice of the past.

Join us for a Fireside Chat, to discuss the ever-evolving landscape of client loyalty with a group of expert industry panelists, to discover different perspectives in an age of convenience, instant gratification, and selfies.

1:15PM to 2:15PM
Education Breakouts EOS & Traction for Rapid Change Environments
Sue Hawkes 



Get a grip on your business using the Entrepreneurial Operating System (EOS)®, a complete set of simple, practical tools to help you run a better business. During this workshop you will:

    • Begin to align your leadership team with a clear vision, strategy and plan.
      • Gain control—over your time, market and company.


    • Reduce frustrations with your team. Get the right people in the right seats.
    • Learn how to instill discipline, focus & accountability throughout your organization.

You’ll leave this workshop with tools to implement immediately – it’s time to get more out of your business!

1:15PM to 2:15PM
Education Breakouts Managing the Millennial Workforce
Ignacio J. Garcia and Robert R. Roginson, Shareholders at Ogletree Deakins Labor Law Firm
This session will discuss strategies to overcome the challenges presented in managing different generations in the workplace and how to reduce liability and exposure to employment claims.
1:15PM to 2:15PM
Education Breakouts Trends to Boost Your Retail Sales
Cate Trotter
All day every day, retailers are devising new ways to increase sales. By doing so, they highlight new ways for salons to boost their own retail sales.   

Cate Trotter is an expert on world-leading retail experiences and customer interactions, having helped brands such as Nike, Johnson & Johnson, Lego, Samsung and IKEA.

In this presentation, Cate will look at a series of inspiring initiatives from leading, forward-thinking retailers. She’ll highlight a range of ideas that you can easily adapt to boost the retail sales in your salon.

Whilst doing so, she’ll outline the strategic thinking that lies behind these successful approaches. You’ll walk away with a set of key questions that will help simplify your decision-making, as well as a new sense of what’s possible!

2:30PM to 3:30PM
Education Breakouts PANEL: Successful Private Label Strategies
Join a panel of experts as they discuss how they’ve incorporated a private label retail line into their mix of professional products and the impact on their brand, their sales and operations.
2:30PM to 3:30PM
Education Breakouts The ECO Buzz
Jenny Bayer, CosmoProf DBE
2:30PM to 3:30PM
Education Breakouts Compensation Challenges in 2019
Ignacio J. Garcia and Robert R. Roginson, Shareholders at Ogletree Deakins Labor Law Firm
This session will discuss recent developments in using independent contractors, steps to reduce the risk of liability for different business models, including joint employment, and developing compensation systems to attract and retain workers and meet state and federal requirements. 

  • Independent contractors changes, categorization and restrictions.
  • Liability and risk exposure for different business models, including joint employment risk.
  • Compensation models and compliance for different systems.
  • Challenges with different generations in the workplace and how to reduce liability and exposure to internal legal suits.
2:15PM to 3:15PM
Exhibit Hall Meetings Spend time with your favorite vendors and discover new partners in the ISBN exhibit lounge. 3:30PM to 6:30PM
Club ISBN Pool Party Relax around the beautiful pools overlooking the bay and grab some cocktails and nibbles. 7:00PM to 9:00PM

Tuesday, May 7th




Breakfast Fundraiser Raise funds for industry initiatives and help the industry pull together and do great things. 7:30AM to 8:30AM
KEYNOTE Near Term Economic Challenges
Dr. Alan Beaulieu
8:45AM to 9:45AM
ISBN BIG Ideas Get the top ideas from companies just like yours in rapid-fire fashion, learning what these leaders consider to be their BIGGEST idea from the past year. Just what you need to spark some change in your business. Learn details about key initiatives from top businesses, like:

  • Gene Juarez Salons & Spas
  • Ratner Companies
  • Birds Barbershops
  • Chatters Partnerships Limited
  • Great Clips, Inc
  • V’s Barbershops
  • Sport Clips Inc
  • Penzone Salon + Spa
  • Design 1 Salon Spa
  • Ulta Beauty

These sessions are going to be amazing opportunities to capture ideas that will help you execute ideas that spark real change. Do not miss these and the following MasterMind sessions, which will dive into these concept.

9:45AM to 10:45AM
Masterminds These sessions feature curated content from members that turn into passionate and engaged discussions with your fellow members. Learn, discuss and explore key issues, obstacles and opportunities that are shaping our collective businesses every day. 11:00AM to 12:00PM
Meetings with Vendors Meet with vendors in the exhibit hall. Lunch will be served in the exhibit hall to continue the meetings over lunch. 12:00PM to 3:00PM
PANEL: The Leadership Journey Come together one last time for this interactive general session where attendees share back to the group their key initiatives looking forward. 3:00PM to 4:00PM
Members Meeting Close the 2019 ISBN meetings with a members meeting where association business and initiatives will be shared and discussed. 4:00PM to 5:00PM
Closing Party SPONSORED BY: Obliphica Professional

Close out the event and digest the learnings from the past few days while being treated to an intimate and gorgeous closing dinner.

7:00PM to 9:00PM