The 2020 ISBN Conference will commence with an energizing day of networking and fun. Be sure to arrive early to make some great connections at the iconic Hotel Del Coronado in San Diego, CA.

PLEASE NOTE: Some items are yet to be confirmed, so please check back for the final agenda.

Sunday, May 3rd

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Golf Outing* Open to everyone attending (or sponsoring) the event, the golf tournament is the perfect way to kick off the weekend. Whether you’re a beginner or a pro, this tournament is a fun way to get to know fellow attendees and ease into the weekend ahead. 9:00AM to 1:00PM
First Time Attendee Welcome Reception Come and mingle with your favorite vendors and fellow guests before the conference general session begins. 3:00PM to 4:00PM
Opening General Session Join Scott Missad, new ISBN President, as he opens the event and sets the stage for the next two days of networking and discovery. 4:30PM to 5:00PM
KEYNOTE Intentional Leadership – The Art of Alignment
Renie Cavallari

The more people contribute, the more things get done. It seems obvious, yet as managers work to keep up with today’s rapidly changing market, it becomes easier to focus more on what matters next…instead of what matters most. For more than a decade Aspire researched what qualities provide organizations the agility they need to overcome challenges quickly and effectively and move together toward the same future. At the center of it all is alignment. Without alignment, organizations have more mistakes, more waste, less communication and less potential. With it, you get more positivity, more productivity, and more profitability. At the center of it all is alignment. Without alignment, organizations have more mistakes, more waste, less communication and less potential. With it, you get more positivity, more productivity, and more profitability. This high-energy, interactive session explores the 6 Pillars of Alignment, proven to make work more exciting and the work environment more empowering and enjoyable. Renie’s direct and hands-on approach delivers actionable techniques to help you implement the Pillars at your organization today. Use them, and watch your people’s performance and profits soar.
5:00PM to 6:00PM
Welcome Reception & Dinner Grab some cocktails and a plate while networking, meeting new members and planning the next two days. 6:30PM to 9:00PM

*NOTE: You must pre-register for this event, which can be done at time of registration or by logging into your existing registration.

Monday, May 4th

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Breakfast Get the day started right with a healthy breakfast right before General Session. 7:00AM to 8:30AM
General Session Join Scott Missad, ISBN President, as he walks you through the upcoming two days of education, networking and inspiration. 8:30AM to 9:30AM
KEYNOTE Mapping Your Client Experience
Joey Coleman

Most Businesses are Hemorrhaging and Don’t Even Know It
In all industries, around the world, the average business loses 20-70% of their new customers within the First 100 Days of starting to work with them. This staggering defection rate is rarely discussed, let alone addressed. While most organizations spend the bulk of their sales and marketing efforts focused on customer acquisition, few, if any, put any energy toward keeping the customers they worked so hard to attain.Using research and case studies and examples from the audience, Joey presents a series of ideas, techniques, and tools for enhancing your business by focusing on the touch points that contribute to a wonderful customer experience.
9:30AM to 10:30AM
KEYNOTE Trends Driving Marketing and Digital Commerce
Rachel Tipograph

“It’s no longer about creative rooted in “the big idea” but actual content that drives bottom of the funnel conversion.” Selfishly, it’s that shopper marketing has become sexy. Folks who grew up as CPG brand marketers are now being tasked with performance marketing that was never in their lexicon before. It’s no longer about spray and pray awareness-based impressions. Now media platforms, publishers and agencies are being held accountable to drive the bottom line. It’s no longer about creative rooted in “the big idea” but actual content that drives bottom of the funnel conversion. Don’t get me wrong, you have to build the brand and drive performance all at once. But today, the mobile feed has inverted the shopper journey. It starts with product consideration, and brand building happens after the initial purchase. The game has changed.
10:45AM to 11:45AM
ISBN Members Meeting ISBN Members Meeting (Members Only) 11:45PM to 12:30PM
Lunch Take a break with fellow members after a morning of information download. 12:30PM to 1:30PM
Education Breakouts Talent Recruitment + Retention Workshop
Stephanie Jackson

1:30PM to 2:30PM
Education Breakouts Mapping Your Client Experience
Joey Coleman

1:30PM to 2:30PM
Education Breakouts ISBN Special Data Report

1:30PM to 2:30PM
Education Breakouts Managing in the New Era of Digital Risks

1:30PM to 2:30PM
Exhibit Hall Meetings Spend time with your favorite vendors and discover new partners in the ISBN exhibit lounge. 2:30PM to 5:30PM
Club ISBN Pool Party Relax around the beautiful pools overlooking the bay and grab some cocktails and nibbles. 7:00PM to 9:00PM

Tuesday, May 5th

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Breakfast Fundraiser Raise funds for industry initiatives and help the industry pull together and do great things. 7:30AM to 8:30AM
KEYNOTE Political Trends & Economic Forecast
Phillip Stutts
8:45AM to 9:45AM
ISBN BIG Ideas Get the top ideas from companies just like yours in rapid-fire fashion, learning what these leaders consider to be their BIGGEST idea from the past year. 9:45AM to 10:45AM
Masterminds These sessions feature curated content from members that turn into passionate and engaged discussions with your fellow members. Learn, discuss and explore key issues, obstacles and opportunities that are shaping our collective businesses every day. 11:00AM to 12:00PM
Meetings with Vendors Meet with vendors in the exhibit hall. Lunch will be served in the exhibit hall to continue the meetings over lunch. 12:00PM to 3:00PM
Closing Session Come together one last time for this interactive general session where attendees share back to the group their key initiatives looking forward. 3:00PM to 5:00PM
Closing Party Close out the event and digest the learnings from the past few days while being treated to an intimate and gorgeous closing dinner. 7:00PM to 9:00PM