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Getting Ready for EMV Infographic

Aside from those that love and live in the numbers, talking about merchant services and all that it entails is enough to make anyone cross-eyed. With the increase in credit card security breaches, however, it’s time to shake our heads and pay attention to the fine print. Starting October 1st of 2015, total responsibility will be solely and completely on the merchant (ahem, you). Strawhecker Group recently did a study of merchants and how compliant they were with the new regulation and found that only 34% of merchants will likely be ready by October 1st. Let’s try and make ISBN members part of that responsible one-third.


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Valorie

Valorie

A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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