Past Events

Video: Case Study: Runway for Charity

It’s charity season and you may have been considering how you could incorporate more goodwill into your company and give back to the community. Paige Cheever from Design 1 Salon Spa in Grand Rapids, Michigan will take you through their annual Runway for Charity event and show you how it’s …

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News

New Member: 18|8 Fine Men’s Salons

Rolling up for a short, back and sides at a salon not dominated by women in foils talking about their boyfriends has caught the imagination of the male client as reported by new ISBN member, 18|8 Fine Men’s Salons. Barbering is back en vogue but the crew at 18|8 don’t …

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Operations

Ready for Apple Pay?

Anyone who’s been in business long enough will have seen more than their fair share of ‘The Next Big Thing.’ You know, that new, revolutionary technique, method or widget that was meant to revolutionize everything, only to fade away to irrelevance. Now, ever the critic, you may be wondering about …

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News

New Member: V’s Barbershop

When Jim Valenzuela was young, one of his favorite things to do was to head down to Nick’s Barbershop with his dad, where they’d hang out together and get a haircut at the same time. A few decades later and a father himself, Valenzuela yearned to relive those times with …

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Employee ManagementLeadership

Motivating the Modern Employee

A lot of business leaders seem to think that the only carrot they need to dangle in front of their staff is a green, made of paper, and has a picture of a deceased President on it. However, recent studies (and likely your own experience) have shown that money isn’t …

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Employee ManagementLeadership

8 Ways to Drive Employee Engagement

The term ‘engagement’ has gone from the holy grail of the marketing plan to a source of headaches for your management team. Getting any of your stakeholders to truly invest attention and precious time in your brand is crucial to becoming relevant to that person’s psyche and ultimately your business …

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Employee ManagementOperations

What’s Your PTO Policy?

I’m sure you’ve heard of the phrase ‘all work and no play makes Jack a dull boy’, well – it makes Jacky a dull girl, too! And in our industry, that simply won’t do. In a recent survey by Net Time Solutions, it was found that 38% of employees’ productivity …

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Government RelationsNews

Government Relations Update

Gordon Logan, ISBN government relations advocate shared the latest information on government regulations impacting our industry in this webinar recap. Learn what ISBN is doing to support and protect your business. ISBN is part of the Professional Beauty Federation, which also puts on an annual event bringing key issues in …

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Past Events

Video: Government Relations Update

Get the latest information on government regulations impacting our industry and learn what ISBN is doing to support and protect your business. ISBN’s Government Relations advocate, Gordon Logan, will share the most recent developments in the ongoing campaigns and explain how you can get involved to help your business and …

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MarketingMerchandisingOperations

Are Loyalty Programs Just a Discount?

Customer retention is integral to the long-term success and sustainability of businesses in the salon and spa industry. As is customer frequency. In fact, a study by The Loyalty Effect indicated that building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% …

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