
ARTISTIC EXCELLENCE: ISBN Members Win Big at NAHA
The 2020 North American Hairstyling Awards (NAHA) were announced January 25 in Los Angeles, and SBN members took top honors in a number of categories. Congratulations to the Salon by InStyle/JCpenney for winning Salon Team of the Year and to creative director Michelle O’Connor for taking top honors in the …

Nashville Salon Group Cuts Color Waste, Grows Color Profits
MUSE SPONSORED CASE STUDY When Jason Facio traveled from Nashville to Atlanta for the Data Driven Salon event in May 2019, he was on a growth mission. Already tapped into the ZeeZor network and in the habit of poring every P&L line item for his four high-end Element salons, he …

COLOR PULSE – Owner Projections for 2020
Key takeaways: About 60 percent of survey respondents expect to do more hair color services for female clients in 2020. Less than two percent forecast any decline in color services among women. Salons project strong growth in Color Care Retail, Balayage and Conversion to Gray/Gray Blending. Nearly 30% anticipate continued …

COLOR POP – Projections for Vibrant Growth
IN PARTNERSHIP WITH DIRECT BEAUTY EXPRESS, AN ISBN SPONSOR Distributor partner projects continued growth for salons in evolving vibrant and pastel hair color category. “Some may think the vibrant color category has run its course, but this segment continues to be one of the fastest growing categories within Cosmoprof, with …

2020 SPEAKER PREVIEW: Political Trends and Economic Forecast
How can political tactics shape the marketing story you tell potential clients and team members to drive future business? Phillip Stutts, who leads both a political media firm and a corporate marketing agency, will share compelling insights and data to help salon and spa execs plan ahead and take action. …

How Does California’s AB 5 Impact Beauty Businesses?
Are you up-to-speed on the new California labor law that took effect January 1? Known anecdotally as “the gig economy law” and officially as “AB 5,” it aims to prevent employees from being misclassified as contractors. It’s generating quite a stir among industries like trucking, freelance media and app-based transportation …

BEST IN BENEFITS: DESIGN 1 HONORED BY SALON TODAY 200
As unemployment hovers at historic lows, competition for service talent remains stiff for salons across the country. A compelling compensation and benefits package can have a huge impact on recruiting and retaining staff. How strong is yours? ISBN member Design 1 Salon Spas of Grand Rapids, Michigan, was recently honored …

DATA POINT: HOW’S YOUR COLOR BUSINESS?
ISBN’s first MUSE Data Report is slated to hit ISBN members’ inboxes soon, and the Q1 2020 topic is all about hair color, acknowledged by most members and industrywide as continuing to be a key business driver in 2019 and growth opportunity in 2020. The new report is exclusive to …

ULTA Beauty’s Nick Stenson Joins ISBN Board of Directors
ISBN board members have a reputation for leadership, success and giving back to the professional beauty industry they care about so passionately. The newest member to join this special community is Nick Stenson, who was recently promoted to Senior Vice President, Salon Services and Trend of Ulta Beauty. In his …

MUSE on This…
ISBN’s new MUSEMulti-Unit SalonSpa Exchange communications program kicks off officially in 2020, with new content initiatives and access for members and industry partners to connect and share salon business ideas and resources year-round. The new program includes quarterly MUSE Data Reports, twice-a-year editions of MUSE magazine, and a special alliance …