MerchandisingOperations

Competitions to Drive Sales

The competitive landscape is so different now compared to just 10 years ago that the industry must continually look for innovative ways to tie the customer closer to the salon and spa as place to buy product. As every salon group knows, it’s a struggle. However, stylists’ competitions have proved …

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MarketingMerchandisingOperations

How to Beat Amazon – What You Need to Do Stay in the Retail Game

When Amazon was founded back in 1994, it sold books. From that moment the writing was on the wall for book stores. The online merchant then moved into electronics, hoovering up demand for the latest gadgets and household goods. Now, the giant marketplace accounts for 50 per cent of all …

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Merchandising

ISBN Retail Appeal – First Friday

It’s hard for those working in salons to get excited about the TGIF memes that crowd out social media towards the end of the week, but for some, certain Fridays put a bounce in their step, and more money in their pockets. At Matthew Morris Salon in Denver, on the …

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Past Events

Salon Compensation Systems & Their Pitfalls

DATE: Wed, Jul 19, 2017 9:00 AM – 10:00 AM PDT It seems that no matter what model you choose, there is something lurking in the shadows that you need to be aware of before government agencies knock on your door. Join Bob Roginson from Ogletree Deakins as he walks …

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Education

Debunking the Neuromyth

Last week 30 highly respected education academics from around the world banded together to publish a letter, timed to gain as much publicity as possible for Global Brain Awareness Week, which started on Monday 13 March. In it they vociferously condemn the reliance by school teachers on learning styles. They …

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MarketingMerchandisingOperations

10 Tips to Setting up Successful eCommerce

Online has cannibalized professional retailing, but the fight back has begun. Late last year, ISBN hosted a crucial webinar entitled Coping with Virtual Competition to ponder the problem of e-commerce. ISBN vice-president Pat Neville, Beauty First, along with Peninsula Beauty COO Jerret Shaar, Salon Spa Ultimate president Sean Maney, and …

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Education

The Secrets to Successful Learning

While the rest of the world was focusing on children’s learning during global Brain Awareness Week in mid-March, ISBN narrowed it down to education in the beauty industry, bringing in a top expert to discuss the controversial subject of what makes successful education. In the first in a series of …

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Past Events

Coffee Talk: Future of the Beauty Industry with Gordon Logan and Rhoda Olsen

DATE: April 7th @ 9AM PST/11AM CST/12PM EST Join Gordon Logan, Past President and Government Relations Advocate for ISBN, and Rhoda Olsen, ISBN Current President, as they discuss current legislation and activity of the Future of the Beauty Coalition. The ISBN is an active leader in the efforts to fight …

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Employee ManagementLeadershipOperations

An EVP Could Be Your MVP for Success

The next few years are predicted by some to be a bumpy ride. The explosion of the freelance economy along with the challenges facing cosmetology schools will mean an ever-shrinking pool of qualified, experienced people for salons to fight over. We are facing nothing less than a war for talent …

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FBICGovernment RelationsNews

Beauty Industry Leaders Form Coalition to Reform Industry Standards and Protect Consumers Against Dangerous Deregulation Measures

Major Announcement: New coalition moves to radically reform the beauty industry from within to streamline job entry and create one national standard of 1,000-hours for cosmetology licensure Leaders in the professional beauty industry announced today the official launch of The Future of the Beauty Industry Coalition (FBIC) to advocate for …

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