Moving Boldly to Reinvent a 50 Year-Old Brand

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …


PENZONE Salons + Spas Are Hijacking the ISBN Facebook!

We’ve never been afraid to be pioneers at PENZONE Salons + Spas, so when Valorie Tate offered us the chance to takeover the ISBN Facebook page for five days this August, we agreed immediately. Social media provides a perfect vehicle to do what ISBN does best – to share our …

Employee ManagementLeadership

Insight in the Millennial Mindset

Every young person entering our industry brings a set of challenges unique to them and their generation. But more recently, the post-Millennial generation has perhaps posed a greater challenge to employers and managers. As we discussed at our conference breakout session on the stylist mindset, the seismic shift in the …

EducationEmployee ManagementLeadership

Change the Way You Look at Things

It is interesting how our memories can deceive us. At this year’s conference, I chaired a fascinating masterminds session on understanding the mindset of Millennials and post-Millennial generations. Compared to those who came before, they fare badly. Apparently, pre-Millennials had the work ethic – willing to put in 12 to …

BlogEmployee ManagementLeadership

Mindfulness: Placed at the Heart of Leadership

Yoga has been a part of my life for years. My practice has enabled me to live a balanced, healthy life and has given me the opportunity to incorporate mindfulness into my lifestyle both as an individual and as a business leader. I’ve witnessed how being present and mindful has …