BlogMarketing

Branding: More Than Skin Deep

You can’t just pay a fancy designer to come up with a logo and a whole lot of slick marketing collateral and hope everything will turn out for the best. If you want it to have meaning for your consumer it has to go to the very heart of your …

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BlogMarketing

The Importance of Delivering a Creative Collection in Salon Business

A picture is worth a thousand words, especially when it comes to inspiring clients and educating hairdressers, and with 14,000 hairdressers delivering 20,000 services a year to inspire, illustrating the vision rather than explaining it is crucial. The alternative would be talking ourselves hoarse. When JCPenny began its hugely ambitious …

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