MarketingMerchandisingOperations

Re-Imagining Your Location to Appeal to Millennials

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

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EducationEmployee Management

Understanding Performance Through Employee Demand

The wild card in the beauty industry has always been the human element. It is the biggest hurdle to expanding from a few salons to hundreds. One off-the-cuff remark to a client or a bad choice by a mediocre manager and the business could face a huge setback, with any …

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Employee ManagementLeadership

Measuring Performance

The wild card in the beauty industry has always been the human element. It is the biggest hurdle to expanding from a few salons to hundreds. One off-the-cuff remark to a client or a bad choice by a mediocre manager and the business could face a huge setback, with any …

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LeadershipOperations

Appealing to Millennials

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

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MarketingMerchandising

Flipping a Market Entry Threat to Growth Opportunity

I wasn’t long into my tenure at the 10-location-strong Gene Juarez group when I recognized a potential threat developing. A new breed of spa industry companies was beginning to offer memberships rather than simple per-service charges. Although still relatively new, this model was gaining traction, drawing in clients to their …

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