Beauty Pulse Survey: Recovery DATA
The latest collaborative Beauty Pulse survey of salon business leaders by ISBN and media partner Salon Today asked an industry-wide group of business leaders to share facts and perspectives regarding the reopening experience. Here are the six snapshot takeaways from the 386 salon, spa and barber business leaders who completed the survey between May 15-June 5, 2020:
When asked if they raised or plan to raise prices upon reopening, 20% of beauty business leaders said yes, 28% said no, 21% said “not at reopening, but will reevaluate soon,” 8% would not raise service prices but institute some fees at least temporarily, and 23% said they were undecided or still working out details.
- 70% of respondents said they had to furlough or layoff staff during the COVID-19 shutdown
- 62% applied for PPP (Payroll Protection Program) assistance, and 49% had been approved at time of completing the survey
- 23% of respondents had reopened at time of completing survey
- 20% are adding a sanitation or salon environment fee with every service ticket; 42% are not and 38% have not decided
- 54% said they will NOT temporarily guarantee or raise compensation during a reopening period, with 34% undecided and 22% implementing some type of increased or guaranteed compensation, incentive or bonus.
Watch for more analysis, breakouts by business model and number of locations, and a summary of verbatim responses about staff retention concerns in coverage that will be updated here and shared via ISBN’s Facebook platform. And stay tuned for calls to participate in the next ISBN/Salon Today Beauty Pulse survey.