LeadershipMarketingMerchandisingOperations

Moving Boldly to Reinvent a 50 Year-Old Brand

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …

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EducationEmployee Management

Understanding Performance Through Employee Demand

The wild card in the beauty industry has always been the human element. It is the biggest hurdle to expanding from a few salons to hundreds. One off-the-cuff remark to a client or a bad choice by a mediocre manager and the business could face a huge setback, with any …

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MarketingOperations

Digital versus Traditional – a Journey of Discovery

Two years ago our 100-salon group switched ad agencies, moving from a small boutique firm we’d been with for six years to a larger enterprise with offices in three Canadian cities. The new firm had all the polish and razzmatazz that can’t help but impress, and it has delivered, in …

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EducationEmployee ManagementOperations

Time is the ultimate luxury

We are witnessing a seismic shift in attitudes, leading to a new paradigm, according to a huge survey carried out by whom and when in Europe and North America. It questioned 5,000 participants and found the number one way to happiness was to buy back some time. We are all …

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Operations

Keeping it REAL estate

At Birds Barbershop, our mantra is to offer high quality at an affordable cost. We do that by seeking out real estate bargains, so we can push savings onto the customer. Without that balance, our model doesn’t work. And like many small operators who open one store at a time …

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Marketing

Diving into a complete brand refresh

When we switched from our small, boutique ad agency to a larger, multi-layered operation, one of the first projects was an overhaul of our brand. Our 100-salon group had been through upgrades previously, but this was to be a radical refresh. And it came with a huge price tag – …

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EducationEmployee ManagementLeadership

Getting the Right People is Only the Beginning

Possibly the greatest challenge facing the industry is the recruitment and retention of staff. But for some companies, such as Design 1 Salon Spa in Michigan, it is less of a problem. Next Generation council member Graham Walt, Director of Salon Development & Education of Design 1, shares what he …

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MarketingMerchandising

Be Funny, Be Witty, Be Pretty

If we learned one thing from this year’s ISBN conference in Scottsdale, it’s that we are facing multiple disruptors to our businesses, many of which we seem helpless to avert. However there is one disruptor that we can stop. And we should stop it now. Ten years ago, beauty bloggers …

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Employee ManagementLeadership

Taking Our Training Online

The development and launch in early 2017 of a Ratner in-house app gave us the perfect vehicle to roll out online education to the devices on which the majority of our associates were most active – their smartphones. It became clear to the organization some years ago that Millennials and …

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Employee ManagementOperations

Defending Non-Compete Contracts

The impact of having a successful stylist or therapist abruptly announce her departure for greener pastures can be catastrophic. In the best-case scenario, there is suddenly a gaping hole in the team and clients are queuing up for services; worst case, she takes her clients and even tempts others on …

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