MerchandisingOperations

Thinking Innovatively is More Than New Ideas

Chicagoans, and many from further afield, have been flocking to Mario Tricoci for more than 40 years. You’d think we were pretty confident we know enough about hair and beauty to be able to sit back and relax. But we aren’t and we don’t. Instead we constantly look for ways …

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Employee ManagementMarketingOperations

Marketing at the Speed of Technology

Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands …

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EducationEmployee ManagementMerchandising

Simplicity (and a Very Big Prize) Proves a Winner for Design 1

Where would you rather be in January – Grand Rapids, MI, where it’s dropping as low as 14 degrees? Or Las Vegas, NV, where it regularly busts 60 degrees and thousands of hairdressers from all over the country, gathered for two days of full-on education during the day and wild …

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LeadershipOperations

Would you do anything to avoid litigation?

Great Clips, Inc. will do anything within reason to avoid litigation. However, if all other efforts to resolve a dispute are exhausted and litigation becomes the only option, Great Clips’ strategy is to win. In the company’s 37-year history, it has litigated with franchisees just nine times and has been …

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LeadershipMarketingOperations

Business from the Heart: How Charity Helps Everyone

A business that actively supports charitable organizations gets payback way beyond any funds raised or time given. It creates customer goodwill, engagement and loyalty. But to consider it simply a PR exercise to make the company look good to customers, and possibly the press, means missing out on the true …

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Employee ManagementOperationsTechnology

IoT, AI, AGI, WTF

Taylor Romero has a dream of how technology is going to organize his time in the near future, and he shared that dream at this year’s conference. It goes something like this: his wife, Beccy, who co-owns Spruce Barbers with Taylor in Denver, Co, will get a notification from their …

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Employee ManagementLeadershipMerchandising

Incentives that Dare Stylists to be Fabulous, too

The most valuable asset in our salon, like every other salon or spa in the US, is our team. To ensure progressive growth and consistent performance at Salon Jaylee, we restructured our incentives program. Over the 15-year course of our incentives program, we have offered a variety of benefits to …

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MarketingMerchandisingOperations

Re-Imagining Your Location to Appeal to Millennials

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

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Employee ManagementLeadership

Is Your Leadership a Thermometer or a Thermostat?

The success of any salon is absolutely predicated on the role played by the manager and their abilities to lead, as well as their attitude towards leading. We all know this. As managers, it may be easy to tell others what to do, but it’s rarely the most effective way …

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LeadershipMarketingMerchandisingOperations

Moving Boldly to Reinvent a 50 Year-Old Brand

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …

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