MarketingOperations

Keep Clients Coming Back: Redesigning the Guest Experience

After you’ve managed the first hurdles to reopen, what’s your next phase? What specific steps can you take to set your salon up for the best success moving forward? What kind of planning and actions could help you even grow market share in the hard-to-foresee future? According to client experience …

READ MORE →
BlogOperationsSponsored

Reopen, Refresh, Recover: PPE Options and Your Salon Environment

By now, most salons, spas and barbershop businesses have reopened. Salon execs and leadership teams have gone through the first wave of preparations and adjustments for clients and staff members to return as safely as possible, while pivoting through a constantly evolving COVID-19 situation. As states move from one phase …

READ MORE →
BlogLeadershipOperations

PENZONE Keeps Reinventing, Wins Salon of Distinction

ISBN Vice President Debra Penzone and the PENZONE team know what it’s like to navigate change. Two years ago, they reinvented their high-end salon, spa and barber business of 50 years with its six diverse, Columbus, Ohio locations into an innovative brand with a bold identity, culture and experience. Along …

READ MORE →
Leadership

ISBN Statement to Members and Industry

Helping all people look and feel their best while celebrating their personal style is the heart of what makes the professional beauty industry an appealing career and experience. Representing salons, spas and barbershops across North America, ISBN stands with our Black colleagues, associates, customers, educators, brand partners and salon professionals …

READ MORE →
COVID19NewsOperations

WEBINAR: Keep Reinventing the Client Experience

If ever there was a need for ISBN members and other beauty industry leaders to rethink, refocus and reinvent the client experience, it would be in response to a pandemic. Joey Coleman, expert in client communications and master designer of client experience and engagement, will lead a free webinar Wednesday, …

READ MORE →
COVID19LeadershipOperations

From a Distance: Planning and Profit Margins

With social distancing and other state-by-state mandates for reopening in place or still evolving, one looming question is how and when can multi-location salon, spa and barbershops (typically the gold standard in efficiency and profitability) expect to hit or even reach for the same revenue per-square-foot metrics upon which they …

READ MORE →
OperationsSponsored

Recouping Color Profits

In partnership with: Vish As salons, spas and barbershops reopen, the early forecast is that guests are excited to come in and demand is high. Safety and sanitation protocols firmly in place, professionals will stay busy helping guests repair DIY cuts and color, and covering extensive regrowth. But is your …

READ MORE →
COVID19EducationEmployee ManagementOperations

Case Study: Day One at Van Michael Salons

A few short months ago, Van Council was hoping to spend the last week of April traveling leisurely down the coast of California, enjoying a few days between industry commitments on his way to a gathering of friends and colleagues he had long been looking forward to joining, the ISBN …

READ MORE →
COVID19Sponsored

Making a Clean Start

Salon, spa and barber professionals have always been trained and licensed in sanitation, and BARBICIDE has become one of the most iconic mages in professional beauty. For more than 70 years, the blue bottle has signified a safe, clean environment for every salon service, from haircuts to nail care, clipper …

READ MORE →
COVID19Leadership

MUSE: Communication, CARES and Catching up

How are you and your business coping through COVID-19? The International SalonSpa Business Network (ISBN) is committed to helping members connect and to support each other and business leaders throughout the professional beauty industry. We are all in this together! This new series of MUSE (multi-unit salon/spa exchange) check-ins is …

READ MORE →