Education

Debunking the Neuromyth

Last week 30 highly respected education academics from around the world banded together to publish a letter, timed to gain as much publicity as possible for Global Brain Awareness Week, which started on Monday 13 March. In it they vociferously condemn the reliance by school teachers on learning styles. They …

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Education

The Secrets to Successful Learning

While the rest of the world was focusing on children’s learning during global Brain Awareness Week in mid-March, ISBN narrowed it down to education in the beauty industry, bringing in a top expert to discuss the controversial subject of what makes successful education. In the first in a series of …

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EducationEmployee ManagementLeadership

Change the Way You Look at Things

It is interesting how our memories can deceive us. At this year’s conference, I chaired a fascinating masterminds session on understanding the mindset of Millennials and post-Millennial generations. Compared to those who came before, they fare badly. Apparently, pre-Millennials had the work ethic – willing to put in 12 to …

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What’s Working in Salon Education

Our industry is in the middle of a revolution that requires a major mindset change to survive. Millennials and those growing up in the post-technical world are driving this revolt. Completely at home with every communication platform, innately confident and with high expectations, they are impatient with tradition and the …

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Embracing Technology

We live and breathe in a world consumed by technology. For many, days are dominated by instant messaging apps and checking Facebook timelines: life lived through an Instagram filter. Our clients expect to contact us on Snapchat, befriend us on Facebook and hear all our latest news on Twitter. We …

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EducationEmployee ManagementMarketingMerchandising

3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

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EducationEmployee ManagementOperations

Finding Your Brand in the Detail

When your aim is to recreate something reminiscent of childhood, you have to get it right. It can’t just be a shadow of what passes for authenticity; a false version of reality. Patrons would feel cheated. Every detail must be considered, every service perfected so patrons recognize that it is …

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EducationEmployee ManagementOperations

5 Guidelines for Handling Complaints

In a world where client retaliation is instant and detrimental to your business, the importance of perfectly handling complaints is at an all-time high. The likelihood that your managers know how to handle a complaint is probably fairly high. But how about the teams on the front-lines? Pass along these …

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