Category: Education

  • ISBN Members to Share Metrics, Insights
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    ISBN Members to Share Metrics, Insights

    ISBN members Debra Penzone of PENZONE Salons + Spas  and Anna Walt of Design 1 SalonSpas are featured speakers at this reinvented and all-virtual Data Driven Salon Experience, presented by ISBN media partner Salon Today and hosted by editor Stacey Soble. The complimentary “Month of Metrics” event kicks off Monday, September 28, and continues with […]

  • Members Share: Coping with Positive COVID-19 Diagnoses in the Salon
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    Members Share: Coping with Positive COVID-19 Diagnoses in the Salon

    Maybe you haven’t gone through a positive COVID-19 diagnosis within your salon, spa or barbershop network yet, or maybe you feel you could do a better job, procedurally, the next time you do. Either way, knowledge is power, and ISBN is committed to sharing it! Learn from ISBN members who have gone through the experience of having […]

  • Case Study: Day One at Van Michael Salons
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    Case Study: Day One at Van Michael Salons

    A few short months ago, Van Council was hoping to spend the last week of April traveling leisurely down the coast of California, enjoying a few days between industry commitments on his way to a gathering of friends and colleagues he had long been looking forward to joining, the ISBN Conference originally scheduled to start […]

  • Nashville Salon Group Cuts Color Waste, Grows Color Profits
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    Nashville Salon Group Cuts Color Waste, Grows Color Profits

    MUSE SPONSORED CASE STUDY When Jason Facio traveled from Nashville to Atlanta for the Data Driven Salon event in May 2019, he was on a growth mission. Already tapped into the ZeeZor network and in the habit of poring every P&L line item for his four high-end Element salons, he sensed he could take his […]

  • COLOR POP – Projections for Vibrant Growth
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    COLOR POP – Projections for Vibrant Growth

    IN PARTNERSHIP WITH DIRECT BEAUTY EXPRESS, AN ISBN SPONSOR Distributor partner projects continued growth for salons in evolving vibrant and pastel hair color category. “Some may think the vibrant color category has run its course, but this segment continues to be one of the fastest growing categories within Cosmoprof, with close to double digit growth,” […]

  • Where do you get your BIG IDEAS?
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    Where do you get your BIG IDEAS?

    In the final hours of this year’s conference in Bonita Springs, a new concept was launched. Delegates streamed into the auditorium to be bombarded by BIG IDEAS – innovative concepts that had worked and had measurable impact for other members. It was like speed-dating but rather than cozying up on a dinner date, delegates got […]

  • Simplicity (and a Very Big Prize) Proves a Winner for Design 1
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    Simplicity (and a Very Big Prize) Proves a Winner for Design 1

    Where would you rather be in January – Grand Rapids, MI, where it’s dropping as low as 14 degrees? Or Las Vegas, NV, where it regularly busts 60 degrees and thousands of hairdressers from all over the country, gathered for two days of full-on education during the day and wild parties in the evening? Two […]

  • Understanding Performance Through Employee Demand
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    Understanding Performance Through Employee Demand

    The wild card in the beauty industry has always been the human element. It is the biggest hurdle to expanding from a few salons to hundreds. One off-the-cuff remark to a client or a bad choice by a mediocre manager and the business could face a huge setback, with any opportunity to grow put on […]

  • Time is the ultimate luxury
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    Time is the ultimate luxury

    We are witnessing a seismic shift in attitudes, leading to a new paradigm, according to a huge survey carried out by whom and when in Europe and North America. It questioned 5,000 participants and found the number one way to happiness was to buy back some time. We are all busy. A perfect example of […]

  • Getting the Right People is Only the Beginning
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    Getting the Right People is Only the Beginning

    Possibly the greatest challenge facing the industry is the recruitment and retention of staff. But for some companies, such as Design 1 Salon Spa in Michigan, it is less of a problem. Next Generation council member Graham Walt, Director of Salon Development & Education of Design 1, shares what he believes are the ten top […]