EducationEmployee ManagementMarketingMerchandising

3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

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EducationEmployee ManagementOperations

Finding Your Brand in the Detail

When your aim is to recreate something reminiscent of childhood, you have to get it right. It can’t just be a shadow of what passes for authenticity; a false version of reality. Patrons would feel cheated. Every detail must be considered, every service perfected so patrons recognize that it is …

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Employee ManagementLeadership

Motivating the Modern Employee

A lot of business leaders seem to think that the only carrot they need to dangle in front of their staff is a green, made of paper, and has a picture of a deceased President on it. However, recent studies (and likely your own experience) have shown that money isn’t …

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Employee ManagementLeadership

8 Ways to Drive Employee Engagement

The term ‘engagement’ has gone from the holy grail of the marketing plan to a source of headaches for your management team. Getting any of your stakeholders to truly invest attention and precious time in your brand is crucial to becoming relevant to that person’s psyche and ultimately your business …

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Employee ManagementOperations

What’s Your PTO Policy?

I’m sure you’ve heard of the phrase ‘all work and no play makes Jack a dull boy’, well – it makes Jacky a dull girl, too! And in our industry, that simply won’t do. In a recent survey by Net Time Solutions, it was found that 38% of employees’ productivity …

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Employee ManagementMarketing

The Modern Grapevine

The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or product. For salons like Hello Gorgeous! with five locations in South …

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BlogEmployee ManagementLeadershipMarketing

Company Culture Powers Elle Marie Hair Studio

Elle Marie Hair Studio opened its first salon 9 years ago in the Pacific Northwest after attending Summit Salon Business College—which gave them a firm foundation from Day 1. Now, with three full-service salons and plans for the fourth, the family-owned and operated company is providing a culture that values …

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Employee Management

5 Tips for Building a Stylist Recruitment Program

Begin with a Budget. Carve out a portion of your budget and assign it to recruitment so your team knows what they are working with and can plan strategically. A tight, reliable budget plan means you’ll keep your recruitment momentum going all year round, which is a key factor in …

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Employee ManagementLeadershipMarketing

Hairzoo Salon Celebrates 1 Year

Hairzoo, with 12 of of its 13 units in New York, recently celebrated the first anniversary of its West Coast flagship salon in Santa Monica, CA. Guests received 20% off services and products purchased that day, and many vendors and neighboring businesses—Wella ($600.00 Apple Gift Card), Whole Foods, Yogaworks, Soul …

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EducationEmployee ManagementOperations

5 Guidelines for Handling Complaints

In a world where client retaliation is instant and detrimental to your business, the importance of perfectly handling complaints is at an all-time high. The likelihood that your managers know how to handle a complaint is probably fairly high. But how about the teams on the front-lines? Pass along these …

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