LeadershipMarketingOperations

Business from the Heart: How Charity Helps Everyone

A business that actively supports charitable organizations gets payback way beyond any funds raised or time given. It creates customer goodwill, engagement and loyalty. But to consider it simply a PR exercise to make the company look good to customers, and possibly the press, means missing out on the true …

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Employee ManagementLeadershipMerchandising

Incentives that Dare Stylists to be Fabulous, too

The most valuable asset in our salon, like every other salon or spa in the US, is our team. To ensure progressive growth and consistent performance at Salon Jaylee, we restructured our incentives program. Over the 15-year course of our incentives program, we have offered a variety of benefits to …

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Employee ManagementLeadership

Is Your Leadership a Thermometer or a Thermostat?

The success of any salon is absolutely predicated on the role played by the manager and their abilities to lead, as well as their attitude towards leading. We all know this. As managers, it may be easy to tell others what to do, but it’s rarely the most effective way …

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LeadershipMarketingMerchandisingOperations

Moving Boldly to Reinvent a 50 Year-Old Brand

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …

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EducationEmployee ManagementLeadership

Getting the Right People is Only the Beginning

Possibly the greatest challenge facing the industry is the recruitment and retention of staff. But for some companies, such as Design 1 Salon Spa in Michigan, it is less of a problem. Next Generation council member Graham Walt, Director of Salon Development & Education of Design 1, shares what he …

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Employee ManagementLeadership

Taking Our Training Online

The development and launch in early 2017 of a Ratner in-house app gave us the perfect vehicle to roll out online education to the devices on which the majority of our associates were most active – their smartphones. It became clear to the organization some years ago that Millennials and …

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EducationEmployee ManagementLeadership

Is Your Business Future-Proof?

Disruptions are happening quickly in all industries, the future of work belongs to companies and people in the companies who are the most agile, and innovative. The problems of today and the future will not be solved with past solutions. What is required is a new way of thinking, being …

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Leadership

Generations: Now and Then

Since joining this fabulous industry more than 30 years ago, I’ve been seen huge changes, some of which I touched on in earlier blog about how the industry and the ISBN have changed. But someone asked me the other day if the individuals in the industry itself have changed over …

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Employee ManagementLeadership

Measuring Performance

The wild card in the beauty industry has always been the human element. It is the biggest hurdle to expanding from a few salons to hundreds. One off-the-cuff remark to a client or a bad choice by a mediocre manager and the business could face a huge setback, with any …

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Leadership

Beauty: Then and Now

Since joining the industry and the ISBN more than 30 years ago I’ve seen some huge changes and I’ve seen many trends come and go. It’s very different in the industry than it was when I joined my brother Philip in 1985 to help grow his salon business. Then, we …

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