Category: Leadership
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PENZONE Keeps Reinventing, Wins Salon of Distinction
ISBN Vice President Debra Penzone and the PENZONE team know what it’s like to navigate change. Two years ago, they reinvented their high-end salon, spa and barber business of 50 years with its six diverse, Columbus, Ohio locations into an innovative brand with a bold identity, culture and experience. Along with new energy and a […]
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ISBN Statement to Members and Industry
Helping all people look and feel their best while celebrating their personal style is the heart of what makes the professional beauty industry an appealing career and experience. Representing salons, spas and barbershops across North America, ISBN stands with our Black colleagues, associates, customers, educators, brand partners and salon professionals everywhere and condemns racism, injustice, […]
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From a Distance: Planning and Profit Margins
With social distancing and other state-by-state mandates for reopening in place or still evolving, one looming question is how and when can multi-location salon, spa and barbershops (typically the gold standard in efficiency and profitability) expect to hit or even reach for the same revenue per-square-foot metrics upon which they have traditionally built business strategies […]
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MUSE: Communication, CARES and Catching up
How are you and your business coping through COVID-19? The International SalonSpa Business Network (ISBN) is committed to helping members connect and to support each other and business leaders throughout the professional beauty industry. We are all in this together! This new series of MUSE (multi-unit salon/spa exchange) check-ins is just one quick access point […]
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ISBN and SALON TODAY Webinar Forum Unites Beauty Industry
COPING WITH COVID-19 On March 18, members of ISBN’s Board of Directors did what ISBN members do year-round across the network’s touchpoints and events. They openly shared their business experience, insights, concerns, action plans and realities with each other and with ISBN supporters. For this unprecedented business challenge spurred by the coronavirus, they opened up […]
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Preparing for & Managing Closure during COVID-19
Many of you have already made the courageous decision to shutter your business and likely have had some tough conversations already. When the mandate comes down from local, state or federal government, the choice is truly out of your hands and its time to focus on communicating, supporting and mitigating the risks to the best […]
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COVID-19 Communications
Free, Open Forum Webinar March 18 at 4 pm CST/2 pm PST. Register Now>> Get a Plan In preparing for this outreach, get a project plan in place. Assign a team of people to assist and start checking things off the list. Here is a sample working plan made available by the generous team at […]
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COPING WITH COVID-19
ISBN MEMBERS AND SALON INDUSTRY LEADERS SHARE CRISIS MANAGEMENT STRATEGIES Free, Open Forum Webinar March 18 at 4 pm CST/2 pm PST. Register Now>> During any time of crisis, it’s important to come together and support one another. As the Coronavirus or COVID-19 has evolved into a global pandemic, members of the International SalonSpa Business […]
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SPEAKER + DATA PREVIEW: WHAT DO STYLISTS WANT?
What matters most to the people who work for you today and the ones you want to work for you tomorrow? You may think you know, but do your instincts align with the data and future-pointing trends? New and recent research from a number of ISBN sources–partners, sponsors and Conference speakers–will be featured in the […]
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ARTISTIC EXCELLENCE: ISBN Members Win Big at NAHA
The 2020 North American Hairstyling Awards (NAHA) were announced January 25 in Los Angeles, and SBN members took top honors in a number of categories. Congratulations to the Salon by InStyle/JCpenney for winning Salon Team of the Year and to creative director Michelle O’Connor for taking top honors in the Styling and Finishing category. Ulta […]