LeadershipMarketingSponsored

#Givingismystyle

Hairdressing has always gone hand in hand with support for charitable causes. And that’s no surprise– hairdressers are professional communicators. They have to be good at listening to people, which makes them very empathetic. And they like to make people look and feel better. In short, hairdressers are connected to …

READ MORE →
LeadershipOperations

Is it getting harder to please customers?

Let’s put aside everything on your marketing ‘must-do’ list for a moment and talk about the foundation of any strong, thriving business – the customer relationship. After all, it doesn’t matter how great your pictures are on Instagram or how catchy your posts are on Facebook if your clients aren’t …

READ MORE →
LeadershipOperations

Keeping it in the Family – How Gould’s Handled the Growth of Suites

The gulf between the commission-based model and booth rental is wide, deep and difficult to bridge, but over the past two years we have engineered a hybrid at our Germantown Collection location that does exactly that. It goes beyond rental, yet sits alongside our commission model without cannibalizing that side …

READ MORE →
Employee ManagementLeadership

Motivating the Modern Employee

A lot of business leaders seem to think that the only carrot they need to dangle in front of their staff is a green, made of paper, and has a picture of a deceased President on it. However, recent studies (and likely your own experience) have shown that money isn’t …

READ MORE →
Employee ManagementLeadership

8 Ways to Drive Employee Engagement

The term ‘engagement’ has gone from the holy grail of the marketing plan to a source of headaches for your management team. Getting any of your stakeholders to truly invest attention and precious time in your brand is crucial to becoming relevant to that person’s psyche and ultimately your business …

READ MORE →
BlogEmployee ManagementLeadershipMarketing

Company Culture Powers Elle Marie Hair Studio

Elle Marie Hair Studio opened its first salon 9 years ago in the Pacific Northwest after attending Summit Salon Business College—which gave them a firm foundation from Day 1. Now, with three full-service salons and plans for the fourth, the family-owned and operated company is providing a culture that values …

READ MORE →
Employee ManagementLeadershipMarketing

Hairzoo Salon Celebrates 1 Year

Hairzoo, with 12 of of its 13 units in New York, recently celebrated the first anniversary of its West Coast flagship salon in Santa Monica, CA. Guests received 20% off services and products purchased that day, and many vendors and neighboring businesses—Wella ($600.00 Apple Gift Card), Whole Foods, Yogaworks, Soul …

READ MORE →
Employee ManagementLeadership

Leadership vs. Management

You’ve heard the term, but it’s an important differentiation between ‘manager’ and ‘leader.’ The new employee much prefers to be led rather than managed as well, so the separation of concepts can make the difference between constantly hiring and solid employee retention. Infograph by Acrasio.com – Click to Zoom

READ MORE →
BlogEmployee ManagementLeadership

Path to Abundance

With a goal aimed at helping its 4,500 stylists and 800 estheticians achieve personal and professional success while strengthening loyalty to the company, Ulta Beauty launched its Path to Abundance career path program in the summer of 2008. According to Phil Horvath, Ulta Beauty’s general manager and vice president of …

READ MORE →
Employee ManagementLeadershipMerchandising

3 Ways Millennials Change Negotiations

As we learned at the recent ISBN Conference, millennials are changing the way businesses both market their products and services and also how they manage their employees. An abundance of ideas around teamwork, “story-living” and brand engagement were shared, noted and applauded. As a B2C industry, it often is forgotten …

READ MORE →