Category: Marketing

  • Keep Clients Coming Back: Redesigning the Guest Experience
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    Keep Clients Coming Back: Redesigning the Guest Experience

    After you’ve managed the first hurdles to reopen, what’s your next phase? What specific steps can you take to set your salon up for the best success moving forward? What kind of planning and actions could help you even grow market share in the hard-to-foresee future? According to client experience expert Joey Coleman, the best-selling […]

  • COPING WITH COVID-19
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    COPING WITH COVID-19

    ISBN MEMBERS AND SALON INDUSTRY LEADERS SHARE CRISIS MANAGEMENT STRATEGIES Free, Open Forum Webinar March 18 at 4 pm CST/2 pm PST. Register Now>> During any time of crisis, it’s important to come together and support one another. As the Coronavirus or COVID-19 has evolved into a global pandemic, members of the International SalonSpa Business […]

  • ARTISTIC EXCELLENCE: ISBN Members Win Big at NAHA
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    ARTISTIC EXCELLENCE: ISBN Members Win Big at NAHA

    The 2020 North American Hairstyling Awards (NAHA) were announced January 25 in Los Angeles, and SBN members took top honors in a number of categories. Congratulations to the Salon by InStyle/JCpenney for winning Salon Team of the Year and to creative director Michelle O’Connor for taking top honors in the Styling and Finishing category. Ulta […]

  • COLOR POP – Projections for Vibrant Growth
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    COLOR POP – Projections for Vibrant Growth

    IN PARTNERSHIP WITH DIRECT BEAUTY EXPRESS, AN ISBN SPONSOR Distributor partner projects continued growth for salons in evolving vibrant and pastel hair color category. “Some may think the vibrant color category has run its course, but this segment continues to be one of the fastest growing categories within Cosmoprof, with close to double digit growth,” […]

  • 2020 SPEAKER PREVIEW: Political Trends and Economic Forecast
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    2020 SPEAKER PREVIEW: Political Trends and Economic Forecast

    How can political tactics shape the marketing story you tell potential clients and team members to drive future business? Phillip Stutts, who leads both a political media firm and a corporate marketing agency, will share compelling insights and data to help salon and spa execs plan ahead and take action. Stutts is a closing day […]

  • Manage Risk, Maximize Opportunity: Is Your Website Accessible?
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    Manage Risk, Maximize Opportunity: Is Your Website Accessible?

    Digital accessibility is smart business. From brand culture to ethics to economics, there are many reasons ISBN members would take steps to make your company’s digital spaces as readily accessible as your salon, spa or barber locations are to clients with disabilities. A recent Supreme Court decision involving Domino’s Pizza means you may no longer […]

  • ISBN Members Learn from Each Other’s Successes—and Mistakes
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    ISBN Members Learn from Each Other’s Successes—and Mistakes

    Birds Barbershop Co-Founder Jayson Rapaport says one of the most valuable benefits of belonging to ISBN and attending the annual ISBN Conference is that multi-unit members not only share business insights and data on success, they also openly discuss lessons learned from past mistakes, along with practical tips and advice for peers on what to […]

  • Where do you get your BIG IDEAS?
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    Where do you get your BIG IDEAS?

    In the final hours of this year’s conference in Bonita Springs, a new concept was launched. Delegates streamed into the auditorium to be bombarded by BIG IDEAS – innovative concepts that had worked and had measurable impact for other members. It was like speed-dating but rather than cozying up on a dinner date, delegates got […]

  • Marketing at the Speed of Technology
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    Marketing at the Speed of Technology

    Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands of clients and more than […]

  • Business from the Heart: How Charity Helps Everyone
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    Business from the Heart: How Charity Helps Everyone

    A business that actively supports charitable organizations gets payback way beyond any funds raised or time given. It creates customer goodwill, engagement and loyalty. But to consider it simply a PR exercise to make the company look good to customers, and possibly the press, means missing out on the true value of such activity. Any […]