Marketing

Bringing a Big Name on Board

The cult of celebrity helps supercharge the beauty industry. The flurry of media attention when a supermodel cuts off all her hair or a film star embraces a dramatic color change has us clapping our hands in anticipation. We know it will have guests tripping over themselves to get into …

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Employee ManagementMarketing

Leveraging the Network Effect

Using social media for news and updates is a bit like hearing it through the grapevine. Your intended audience may believe only half of what they see and none of what they hear. But all those Millennials on our teams present a huge opportunity to market our brands. Totaling up …

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MarketingOperations

Nail Services Could Be What You’re Bottom Line is Missing

Local nail salons have dominated the manicure and pedicure market for decades, providing an affordable, fast option to grooming for the time-poor woman (and man) looking for a quick yet luxurious service. But what if she had the option of a manicure while hair color develops or a quick shape …

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Employee ManagementMarketingOperations

Considering Longer Hours?

Forty years ago most, if not all, salons closed up shop after a busy Saturday and stayed closed until Tuesday morning. Sunday and Monday were the beauty industry’s weekend. That was what our competition did when my wife, Elaine, and I pushed open the doors of our first Hairzoo salon …

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MarketingMerchandisingOperations

How to Beat Amazon – What You Need to Do Stay in the Retail Game

When Amazon was founded back in 1994, it sold books. From that moment the writing was on the wall for book stores. The online merchant then moved into electronics, hoovering up demand for the latest gadgets and household goods. Now, the giant marketplace accounts for 50 per cent of all …

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MarketingMerchandisingOperations

10 Tips to Setting up Successful eCommerce

Online has cannibalized professional retailing, but the fight back has begun. Late last year, ISBN hosted a crucial webinar entitled Coping with Virtual Competition to ponder the problem of e-commerce. ISBN vice-president Pat Neville, Beauty First, along with Peninsula Beauty COO Jerret Shaar, Salon Spa Ultimate president Sean Maney, and …

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LeadershipMarketing

The Dos and Don’ts of Community Engagement

Since 1998, Peninsula Beauty has tried to brighten Mother’s Day for every mother whose child is a patient at the Lucille Packard Children’s Hospital, which treats thousands of children from all over America. But it’s just one community involvement program run by our 13-store business. We’ve turned it into an …

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MarketingMerchandisingOperations

If You Can’t Beat Them, Join Them: Why eCommerce is an Opportunity.

Ten years ago, just when the industry was making real headway with retail, the arrival of online shops didn’t sound any alarm bells. Five per cent a year lost to Amazon and others wasn’t such a big deal. But a decade later, the stats show that online retail sales are …

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Marketing

Six Key Tech Trends We’ll See in 2017

We know tech changes quickly, so there is no way I’m claiming I know what’s going to be happening by the latter part of next year, but there are some tech trends coming through I think we’ll see more of in the first six months of 2017, maybe longer. The …

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LeadershipMarketingOperations

RIP 2016

2016 is one of those years that will stand out in history. We elected a president who many said was unelectable after an election that seems to have divided the country. We also said goodbye to some of the greatest heroes of our time. RIP Leonard Cohen, Prince and David …

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