COVID19Employee ManagementLeadershipMarketingOperations

COPING WITH COVID-19

ISBN MEMBERS AND SALON INDUSTRY LEADERS SHARE CRISIS MANAGEMENT STRATEGIES Free, Open Forum Webinar March 18 at 4 pm CST/2 pm PST. Register Now>> During any time of crisis, it’s important to come together and support one another. As the Coronavirus or COVID-19 has evolved into a global pandemic, members …

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LeadershipMarketing

ARTISTIC EXCELLENCE: ISBN Members Win Big at NAHA

The 2020 North American Hairstyling Awards (NAHA) were announced January 25 in Los Angeles, and SBN members took top honors in a number of categories. Congratulations to the Salon by InStyle/JCpenney for winning Salon Team of the Year and to creative director Michelle O’Connor for taking top honors in the …

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EducationMarketingOperationsSponsored

COLOR POP – Projections for Vibrant Growth

IN PARTNERSHIP WITH DIRECT BEAUTY EXPRESS, AN ISBN SPONSOR Distributor partner projects continued growth for salons in evolving vibrant and pastel hair color category. “Some may think the vibrant color category has run its course, but this segment continues to be one of the fastest growing categories within Cosmoprof, with …

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LeadershipMarketing

2020 SPEAKER PREVIEW: Political Trends and Economic Forecast

How can political tactics shape the marketing story you tell potential clients and team members to drive future business? Phillip Stutts, who leads both a political media firm and a corporate marketing agency, will share compelling insights and data to help salon and spa execs plan ahead and take action. …

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MarketingOperationsSponsored

Manage Risk, Maximize Opportunity: Is Your Website Accessible?

Digital accessibility is smart business. From brand culture to ethics to economics, there are many reasons ISBN members would take steps to make your company’s digital spaces as readily accessible as your salon, spa or barber locations are to clients with disabilities. A recent Supreme Court decision involving Domino’s Pizza …

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Employee ManagementLeadershipMarketingOperations

ISBN Members Learn from Each Other’s Successes—and Mistakes

Birds Barbershop Co-Founder Jayson Rapaport says one of the most valuable benefits of belonging to ISBN and attending the annual ISBN Conference is that multi-unit members not only share business insights and data on success, they also openly discuss lessons learned from past mistakes, along with practical tips and advice …

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EducationEmployee ManagementLeadershipMarketingOperations

Where do you get your BIG IDEAS?

In the final hours of this year’s conference in Bonita Springs, a new concept was launched. Delegates streamed into the auditorium to be bombarded by BIG IDEAS – innovative concepts that had worked and had measurable impact for other members. It was like speed-dating but rather than cozying up on …

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Employee ManagementMarketingOperations

Marketing at the Speed of Technology

Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands …

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LeadershipMarketingOperations

Business from the Heart: How Charity Helps Everyone

A business that actively supports charitable organizations gets payback way beyond any funds raised or time given. It creates customer goodwill, engagement and loyalty. But to consider it simply a PR exercise to make the company look good to customers, and possibly the press, means missing out on the true …

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MarketingMerchandisingOperations

Re-Imagining Your Location to Appeal to Millennials

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

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