MarketingMerchandisingOperations

How to Beat Amazon – What You Need to Do Stay in the Retail Game

When Amazon was founded back in 1994, it sold books. From that moment the writing was on the wall for book stores. The online merchant then moved into electronics, hoovering up demand for the latest gadgets and household goods. Now, the giant marketplace accounts for 50 per cent of all …

READ MORE →
MarketingMerchandisingOperations

10 Tips to Setting up Successful eCommerce

Online has cannibalized professional retailing, but the fight back has begun. Late last year, ISBN hosted a crucial webinar entitled Coping with Virtual Competition to ponder the problem of e-commerce. ISBN vice-president Pat Neville, Beauty First, along with Peninsula Beauty COO Jerret Shaar, Salon Spa Ultimate president Sean Maney, and …

READ MORE →
LeadershipMarketing

The Dos and Don’ts of Community Engagement

Since 1998, Peninsula Beauty has tried to brighten Mother’s Day for every mother whose child is a patient at the Lucille Packard Children’s Hospital, which treats thousands of children from all over America. But it’s just one community involvement program run by our 13-store business. We’ve turned it into an …

READ MORE →
MarketingMerchandisingOperations

If You Can’t Beat Them, Join Them: Why eCommerce is an Opportunity.

Ten years ago, just when the industry was making real headway with retail, the arrival of online shops didn’t sound any alarm bells. Five per cent a year lost to Amazon and others wasn’t such a big deal. But a decade later, the stats show that online retail sales are …

READ MORE →
Marketing

Six Key Tech Trends We’ll See in 2017

We know tech changes quickly, so there is no way I’m claiming I know what’s going to be happening by the latter part of next year, but there are some tech trends coming through I think we’ll see more of in the first six months of 2017, maybe longer. The …

READ MORE →
LeadershipMarketingOperations

RIP 2016

2016 is one of those years that will stand out in history. We elected a president who many said was unelectable after an election that seems to have divided the country. We also said goodbye to some of the greatest heroes of our time. RIP Leonard Cohen, Prince and David …

READ MORE →
MarketingMerchandising

Sizing Up Retail with Sampling

We know that breaking down a guest’s reluctance to try something new can be a challenge. At Ulta Beauty, we have found one of the best ways to overcome this challenge is to offer customized sampling programs that suit the needs and wants of our guests. We have developed and …

READ MORE →
BlogEducationEmployee ManagementLeadershipMarketing

Embracing Technology

We live and breathe in a world consumed by technology. For many, days are dominated by instant messaging apps and checking Facebook timelines: life lived through an Instagram filter. Our clients expect to contact us on Snapchat, befriend us on Facebook and hear all our latest news on Twitter. We …

READ MORE →
Marketing

Video Marketing Strategies to Try Right Now

Video is amplifying marketing efforts across all different mediums – social media engagement, email open rates and website traffic to name a few. The fact, a research study conducted by Invodo predicts that by next year (2017), 74 percent of all Internet traffic will be video related. That’s the biggest …

READ MORE →
Employee ManagementMarketingOperations

Are Your Stylists Hitting the Road?

It’s been building up popularity for years now, but some states have denied the consumer driven trend of mobile hairdressing based on flimsy rules around licensing in their states. As of last month, the State of Massachusetts knocked down previous barriers to mobile hairdressing, allowing licensed barbers, cosmetologists, hairdressers, manicurists, …

READ MORE →