LeadershipMarketingOperations

RIP 2016

2016 is one of those years that will stand out in history. We elected a president who many said was unelectable after an election that seems to have divided the country. We also said goodbye to some of the greatest heroes of our time. RIP Leonard Cohen, Prince and David …

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MarketingMerchandising

Sizing Up Retail with Sampling

We know that breaking down a guest’s reluctance to try something new can be a challenge. At Ulta Beauty, we have found one of the best ways to overcome this challenge is to offer customized sampling programs that suit the needs and wants of our guests. We have developed and …

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BlogEducationEmployee ManagementLeadershipMarketing

Embracing Technology

We live and breathe in a world consumed by technology. For many, days are dominated by instant messaging apps and checking Facebook timelines: life lived through an Instagram filter. Our clients expect to contact us on Snapchat, befriend us on Facebook and hear all our latest news on Twitter. We …

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Marketing

Video Marketing Strategies to Try Right Now

Video is amplifying marketing efforts across all different mediums – social media engagement, email open rates and website traffic to name a few. The fact, a research study conducted by Invodo predicts that by next year (2017), 74 percent of all Internet traffic will be video related. That’s the biggest …

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Employee ManagementMarketingOperations

Are Your Stylists Hitting the Road?

It’s been building up popularity for years now, but some states have denied the consumer driven trend of mobile hairdressing based on flimsy rules around licensing in their states. As of last month, the State of Massachusetts knocked down previous barriers to mobile hairdressing, allowing licensed barbers, cosmetologists, hairdressers, manicurists, …

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BlogMarketing

Tips for Successful Brand Positioning

Branding is all about positioning, making sure the target audience understands, believes and embraces the values the brand espouses. History is littered with beautiful brands launching full of promise, which have quickly become tarnished and lost the attention of their audience. It’s especially risky with high end products, where price is …

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BlogLeadershipMarketingOperations

The Key to Successful Marketing

You’d find it hard when chatting with people in Canada to find anyone who doesn’t know the country’s biggest hair group, Chatters. In the past 27 years it has grown from one salon to over 100 and stretches from the Atlantic across to the Pacific. Its success can be sourced …

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BlogMarketing

Branding: More Than Skin Deep

You can’t just pay a fancy designer to come up with a logo and a whole lot of slick marketing collateral and hope everything will turn out for the best. If you want it to have meaning for your consumer it has to go to the very heart of your …

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Employee ManagementMarketing

What 2015 Taught Us About Promotions

Everyone will have it’s ‘go-to’ promotion that always seems to work. The tried and true offer that is certain to keep a steady stream of people coming in your doors. And then, there’s other times that a genius idea turns into a not so genius idea. Or something that perhaps …

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BlogMarketing

The Importance of Delivering a Creative Collection in Salon Business

A picture is worth a thousand words, especially when it comes to inspiring clients and educating hairdressers, and with 14,000 hairdressers delivering 20,000 services a year to inspire, illustrating the vision rather than explaining it is crucial. The alternative would be talking ourselves hoarse. When JCPenny began its hugely ambitious …

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