Motivate Your Teams

Great teamwork can be one of the most important contributors to salon success. On a chaotic salon floor, working as team will ensure that things run smoothly and efficiently – whatever the issues at hand. But in order to have your team working on full-speed and to the best of …



Hairdressing has always gone hand in hand with support for charitable causes. And that’s no surprise– hairdressers are professional communicators. They have to be good at listening to people, which makes them very empathetic. And they like to make people look and feel better. In short, hairdressers are connected to …


Flipping a Market Entry Threat to Growth Opportunity

I wasn’t long into my tenure at the 10-location-strong Gene Juarez group when I recognized a potential threat developing. A new breed of spa industry companies was beginning to offer memberships rather than simple per-service charges. Although still relatively new, this model was gaining traction, drawing in clients to their …

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3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

Employee ManagementMarketing

The Modern Grapevine

The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or product. For salons like Hello Gorgeous! with five locations in South …

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Company Culture Powers Elle Marie Hair Studio

Elle Marie Hair Studio opened its first salon 9 years ago in the Pacific Northwest after attending Summit Salon Business College—which gave them a firm foundation from Day 1. Now, with three full-service salons and plans for the fourth, the family-owned and operated company is providing a culture that values …


Are Loyalty Programs Just a Discount?

Customer retention is integral to the long-term success and sustainability of businesses in the salon and spa industry. As is customer frequency. In fact, a study by The Loyalty Effect indicated that building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% …

Employee ManagementLeadershipMarketing

Hairzoo Salon Celebrates 1 Year

Hairzoo, with 12 of of its 13 units in New York, recently celebrated the first anniversary of its West Coast flagship salon in Santa Monica, CA. Guests received 20% off services and products purchased that day, and many vendors and neighboring businesses—Wella ($600.00 Apple Gift Card), Whole Foods, Yogaworks, Soul …


Why #AmazonFail Could Be a #WalmartWin

Whether you think Amazon is the worst thing to happen to the retail industry or you believe your $100 membership fee is the best investment you’ve ever made, it’s no debate that Amazon is a powerhouse retailer. A company that has made it’s billions from knowing the science of online …


Marketing to Millennials

Millennials are often times considered an unreachable cohort. With so many theories and opinions about this group it is often difficult to figure out how to effectively connect, engage and interact with this digitally native generation. Millennials are those born between 1977-2000 and current make up 25 percent of the …