BlogEmployee ManagementLeadershipMarketing

Company Culture Powers Elle Marie Hair Studio

Elle Marie Hair Studio opened its first salon 9 years ago in the Pacific Northwest after attending Summit Salon Business College—which gave them a firm foundation from Day 1. Now, with three full-service salons and plans for the fourth, the family-owned and operated company is providing a culture that values …

READ MORE →
MarketingMerchandisingOperations

Are Loyalty Programs Just a Discount?

Customer retention is integral to the long-term success and sustainability of businesses in the salon and spa industry. As is customer frequency. In fact, a study by The Loyalty Effect indicated that building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% …

READ MORE →
Employee ManagementLeadershipMarketing

Hairzoo Salon Celebrates 1 Year

Hairzoo, with 12 of of its 13 units in New York, recently celebrated the first anniversary of its West Coast flagship salon in Santa Monica, CA. Guests received 20% off services and products purchased that day, and many vendors and neighboring businesses—Wella ($600.00 Apple Gift Card), Whole Foods, Yogaworks, Soul …

READ MORE →
MarketingOperations

Why #AmazonFail Could Be a #WalmartWin

Whether you think Amazon is the worst thing to happen to the retail industry or you believe your $100 membership fee is the best investment you’ve ever made, it’s no debate that Amazon is a powerhouse retailer. A company that has made it’s billions from knowing the science of online …

READ MORE →
BlogMarketing

Marketing to Millennials

Millennials are often times considered an unreachable cohort. With so many theories and opinions about this group it is often difficult to figure out how to effectively connect, engage and interact with this digitally native generation. Millennials are those born between 1977-2000 and current make up 25 percent of the …

READ MORE →
Employee ManagementLeadershipMarketing

Snapchat Management

As the director of technical and business development for Zano Salons, Sara Aikens’ biggest challenge is communicating a consistent message to employees at the salon’s four locations surrounding Naperville, Illinois. With 150 employees to motivate, manage and support, Aikens knows the best way to communicate with each one is through …

READ MORE →
MarketingMerchandising

Mobile Showrooming – Friend or Foe?

While the industry has been grappling with how to curb cell phone usage on the salon floor, they may have ignored the growing trend of mobile shopping. In a blended service/retail model, it makes sense that more attention was placed on how mobile phones were affecting the service, however it …

READ MORE →