LeadershipMarketingMerchandisingOperations

Moving Boldly to Reinvent a 50 Year-Old Brand

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …

READ MORE →
MarketingMerchandising

Be Funny, Be Witty, Be Pretty

If we learned one thing from this year’s ISBN conference in Scottsdale, it’s that we are facing multiple disruptors to our businesses, many of which we seem helpless to avert. However there is one disruptor that we can stop. And we should stop it now. Ten years ago, beauty bloggers …

READ MORE →
MerchandisingOperations

Competitions to Drive Sales

The competitive landscape is so different now compared to just 10 years ago that the industry must continually look for innovative ways to tie the customer closer to the salon and spa as place to buy product. As every salon group knows, it’s a struggle. However, stylists’ competitions have proved …

READ MORE →
MarketingMerchandisingOperations

How to Beat Amazon – What You Need to Do Stay in the Retail Game

When Amazon was founded back in 1994, it sold books. From that moment the writing was on the wall for book stores. The online merchant then moved into electronics, hoovering up demand for the latest gadgets and household goods. Now, the giant marketplace accounts for 50 per cent of all …

READ MORE →
Merchandising

ISBN Retail Appeal – First Friday

It’s hard for those working in salons to get excited about the TGIF memes that crowd out social media towards the end of the week, but for some, certain Fridays put a bounce in their step, and more money in their pockets. At Matthew Morris Salon in Denver, on the …

READ MORE →
MarketingMerchandisingOperations

10 Tips to Setting up Successful eCommerce

Online has cannibalized professional retailing, but the fight back has begun. Late last year, ISBN hosted a crucial webinar entitled Coping with Virtual Competition to ponder the problem of e-commerce. ISBN vice-president Pat Neville, Beauty First, along with Peninsula Beauty COO Jerret Shaar, Salon Spa Ultimate president Sean Maney, and …

READ MORE →
MarketingMerchandisingOperations

If You Can’t Beat Them, Join Them: Why eCommerce is an Opportunity.

Ten years ago, just when the industry was making real headway with retail, the arrival of online shops didn’t sound any alarm bells. Five per cent a year lost to Amazon and others wasn’t such a big deal. But a decade later, the stats show that online retail sales are …

READ MORE →
Merchandising

7 Tips on Busting It with Bundles

Peninsula Beauty is all about retail. We have salons in our stores, but it’s the product sales that drive the business and so bundling has always been a major part of the business for us. We of course carry manufacturers’ pre-packed gift sets at key times of the year, but …

READ MORE →
MarketingMerchandising

Sizing Up Retail with Sampling

We know that breaking down a guest’s reluctance to try something new can be a challenge. At Ulta Beauty, we have found one of the best ways to overcome this challenge is to offer customized sampling programs that suit the needs and wants of our guests. We have developed and …

READ MORE →
Merchandising

Recycled Fashion: A trend for Beauty?

The concept of recycled fashion has been making waves in fashion and beauty industry, however many people are still unaware that 95% of used garments could be reworn, recycled or even ‘upcycled.’ To raise awareness, many brands such as H&M have kicked of campaigns to encourage customers to take action …

READ MORE →