Employee ManagementLeadershipMerchandising

Incentives that Dare Stylists to be Fabulous, too

The most valuable asset in our salon, like every other salon or spa in the US, is our team. To ensure progressive growth and consistent performance at Salon Jaylee, we restructured our incentives program. Over the 15-year course of our incentives program, we have offered a variety of benefits to …

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MarketingMerchandisingOperations

Re-Imagining Your Location to Appeal to Millennials

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

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LeadershipMarketingMerchandisingOperations

Moving Boldly to Reinvent a 50 Year-Old Brand

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …

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MarketingMerchandising

Be Funny, Be Witty, Be Pretty

If we learned one thing from this year’s ISBN conference in Scottsdale, it’s that we are facing multiple disruptors to our businesses, many of which we seem helpless to avert. However there is one disruptor that we can stop. And we should stop it now. Ten years ago, beauty bloggers …

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MerchandisingOperations

Competitions to Drive Sales

The competitive landscape is so different now compared to just 10 years ago that the industry must continually look for innovative ways to tie the customer closer to the salon and spa as place to buy product. As every salon group knows, it’s a struggle. However, stylists’ competitions have proved …

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MarketingMerchandisingOperations

How to Beat Amazon – What You Need to Do Stay in the Retail Game

When Amazon was founded back in 1994, it sold books. From that moment the writing was on the wall for book stores. The online merchant then moved into electronics, hoovering up demand for the latest gadgets and household goods. Now, the giant marketplace accounts for 50 per cent of all …

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Merchandising

ISBN Retail Appeal – First Friday

It’s hard for those working in salons to get excited about the TGIF memes that crowd out social media towards the end of the week, but for some, certain Fridays put a bounce in their step, and more money in their pockets. At Matthew Morris Salon in Denver, on the …

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MarketingMerchandisingOperations

10 Tips to Setting up Successful eCommerce

Online has cannibalized professional retailing, but the fight back has begun. Late last year, ISBN hosted a crucial webinar entitled Coping with Virtual Competition to ponder the problem of e-commerce. ISBN vice-president Pat Neville, Beauty First, along with Peninsula Beauty COO Jerret Shaar, Salon Spa Ultimate president Sean Maney, and …

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MarketingMerchandisingOperations

If You Can’t Beat Them, Join Them: Why eCommerce is an Opportunity.

Ten years ago, just when the industry was making real headway with retail, the arrival of online shops didn’t sound any alarm bells. Five per cent a year lost to Amazon and others wasn’t such a big deal. But a decade later, the stats show that online retail sales are …

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Merchandising

7 Tips on Busting It with Bundles

Peninsula Beauty is all about retail. We have salons in our stores, but it’s the product sales that drive the business and so bundling has always been a major part of the business for us. We of course carry manufacturers’ pre-packed gift sets at key times of the year, but …

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