MarketingMerchandising

Sizing Up Retail with Sampling

We know that breaking down a guest’s reluctance to try something new can be a challenge. At Ulta Beauty, we have found one of the best ways to overcome this challenge is to offer customized sampling programs that suit the needs and wants of our guests. We have developed and …

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Merchandising

Recycled Fashion: A trend for Beauty?

The concept of recycled fashion has been making waves in fashion and beauty industry, however many people are still unaware that 95% of used garments could be reworn, recycled or even ‘upcycled.’ To raise awareness, many brands such as H&M have kicked of campaigns to encourage customers to take action …

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MerchandisingSponsored

The Real Thing

The resurgence of men’s barbering has fathered a huge variety of new brands across the country, each vying for standout over their competitors. But there is still one thing many have in common – a link to the past, a nod to traditional men’s barbering with wet shaves and sharp …

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MarketingMerchandising

Flipping a Market Entry Threat to Growth Opportunity

I wasn’t long into my tenure at the 10-location-strong Gene Juarez group when I recognized a potential threat developing. A new breed of spa industry companies was beginning to offer memberships rather than simple per-service charges. Although still relatively new, this model was gaining traction, drawing in clients to their …

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EducationEmployee ManagementMarketingMerchandising

3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

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MarketingMerchandisingOperations

Are Loyalty Programs Just a Discount?

Customer retention is integral to the long-term success and sustainability of businesses in the salon and spa industry. As is customer frequency. In fact, a study by The Loyalty Effect indicated that building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% …

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Merchandising

Apple Stores Continue to Out-Pace Other Retail Experiences

I’d be willing to bet you own at least one Apple product. If you don’t, you want to. Apple has become a technology powerhouse, impacting the tech addicted as well as technophobe in a diverse range of activities from computers to phones and even television. Advocates of the brand get …

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Employee ManagementLeadershipMerchandising

3 Ways Millennials Change Negotiations

As we learned at the recent ISBN Conference, millennials are changing the way businesses both market their products and services and also how they manage their employees. An abundance of ideas around teamwork, “story-living” and brand engagement were shared, noted and applauded. As a B2C industry, it often is forgotten …

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MarketingMerchandising

Mobile Showrooming – Friend or Foe?

While the industry has been grappling with how to curb cell phone usage on the salon floor, they may have ignored the growing trend of mobile shopping. In a blended service/retail model, it makes sense that more attention was placed on how mobile phones were affecting the service, however it …

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