MarketingOperationsSponsored

Manage Risk, Maximize Opportunity: Is Your Website Accessible?

Digital accessibility is smart business. From brand culture to ethics to economics, there are many reasons ISBN members would take steps to make your company’s digital spaces as readily accessible as your salon, spa or barber locations are to clients with disabilities. A recent Supreme Court decision involving Domino’s Pizza …

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Employee ManagementLeadershipMarketingOperations

ISBN Members Learn from Each Other’s Successes—and Mistakes

Birds Barbershop Co-Founder Jayson Rapaport says one of the most valuable benefits of belonging to ISBN and attending the annual ISBN Conference is that multi-unit members not only share business insights and data on success, they also openly discuss lessons learned from past mistakes, along with practical tips and advice …

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Operations

Grabbing the Controls of Distribution

Establishing a distribution center almost from the outset in 1989 to supply our Canada-based GS Beauty Group salons was a no-brainer. In those days the company consisted of 15 stores in the Toronto area, a head office and a 1,200sq ft warehouse with four employees and a minivan for deliveries. …

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Operations

V’s Barbershops Operates a Hybrid Distribution Model as They Grow

Over the past 20 years we’ve evolved a hybrid approach to distribution that suits us and our franchisees. We run as a lean corporate team on purpose; achieving growth by being cost-conscious and partnering with others to help us. Our approach is to let the experts do it. Some franchise …

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Operations

Distribution solutions prove as diverse as ISBN membership

E-commerce has changed much in the beauty industry, including how salons, spas and barbershops manage distribution. For many businesses, the logistics of supply also extends to consumer deliveries as well as to their locations, bringing with it the promise of increased margins but also the increased burden of organization. ISBN …

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EducationEmployee ManagementLeadershipMarketingOperations

Where do you get your BIG IDEAS?

In the final hours of this year’s conference in Bonita Springs, a new concept was launched. Delegates streamed into the auditorium to be bombarded by BIG IDEAS – innovative concepts that had worked and had measurable impact for other members. It was like speed-dating but rather than cozying up on …

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MerchandisingOperations

Thinking Innovatively is More Than New Ideas

Chicagoans, and many from further afield, have been flocking to Mario Tricoci for more than 40 years. You’d think we were pretty confident we know enough about hair and beauty to be able to sit back and relax. But we aren’t and we don’t. Instead we constantly look for ways …

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Employee ManagementMarketingOperations

Marketing at the Speed of Technology

Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands …

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LeadershipOperations

Would you do anything to avoid litigation?

Great Clips, Inc. will do anything within reason to avoid litigation. However, if all other efforts to resolve a dispute are exhausted and litigation becomes the only option, Great Clips’ strategy is to win. In the company’s 37-year history, it has litigated with franchisees just nine times and has been …

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LeadershipMarketingOperations

Business from the Heart: How Charity Helps Everyone

A business that actively supports charitable organizations gets payback way beyond any funds raised or time given. It creates customer goodwill, engagement and loyalty. But to consider it simply a PR exercise to make the company look good to customers, and possibly the press, means missing out on the true …

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