MarketingOperations

Nail Services Could Be What You’re Bottom Line is Missing

Local nail salons have dominated the manicure and pedicure market for decades, providing an affordable, fast option to grooming for the time-poor woman (and man) looking for a quick yet luxurious service. But what if she had the option of a manicure while hair color develops or a quick shape …

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Employee ManagementMarketingOperations

Considering Longer Hours?

Forty years ago most, if not all, salons closed up shop after a busy Saturday and stayed closed until Tuesday morning. Sunday and Monday were the beauty industry’s weekend. That was what our competition did when my wife, Elaine, and I pushed open the doors of our first Hairzoo salon …

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BlogOperations

Five Tips on Opening New Locations

Over the past seven years we’ve opened 82 Dry Bars, each one growing our reputation as much as our team. It’s been an ambitious program of growth. But we still face the same challenges as everyone else: finding the right location and filling it with the right people. Our size …

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MerchandisingOperations

Competitions to Drive Sales

The competitive landscape is so different now compared to just 10 years ago that the industry must continually look for innovative ways to tie the customer closer to the salon and spa as place to buy product. As every salon group knows, it’s a struggle. However, stylists’ competitions have proved …

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MarketingMerchandisingOperations

How to Beat Amazon – What You Need to Do Stay in the Retail Game

When Amazon was founded back in 1994, it sold books. From that moment the writing was on the wall for book stores. The online merchant then moved into electronics, hoovering up demand for the latest gadgets and household goods. Now, the giant marketplace accounts for 50 per cent of all …

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MarketingMerchandisingOperations

10 Tips to Setting up Successful eCommerce

Online has cannibalized professional retailing, but the fight back has begun. Late last year, ISBN hosted a crucial webinar entitled Coping with Virtual Competition to ponder the problem of e-commerce. ISBN vice-president Pat Neville, Beauty First, along with Peninsula Beauty COO Jerret Shaar, Salon Spa Ultimate president Sean Maney, and …

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Employee ManagementLeadershipOperations

An EVP Could Be Your MVP for Success

The next few years are predicted by some to be a bumpy ride. The explosion of the freelance economy along with the challenges facing cosmetology schools will mean an ever-shrinking pool of qualified, experienced people for salons to fight over. We are facing nothing less than a war for talent …

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MarketingMerchandisingOperations

If You Can’t Beat Them, Join Them: Why eCommerce is an Opportunity.

Ten years ago, just when the industry was making real headway with retail, the arrival of online shops didn’t sound any alarm bells. Five per cent a year lost to Amazon and others wasn’t such a big deal. But a decade later, the stats show that online retail sales are …

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LeadershipMarketingOperations

RIP 2016

2016 is one of those years that will stand out in history. We elected a president who many said was unelectable after an election that seems to have divided the country. We also said goodbye to some of the greatest heroes of our time. RIP Leonard Cohen, Prince and David …

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Operations

Small to Big – Scaling Up Your Business

Chairing the session at the ISBN conference on how to develop the infrastructure for growth was a fascinating experience. The ISBN membership is rich with expertise in this area. What is well understood is that taking a successful salon and assuming it can be simply transposed to a new location …

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