Operations

PENZONE Salon + Spa. It’s safe to say that our new concept salon has been a key focus for us. Our new salon opened on May 9, 2018 and every element of the concept, the guest experience, and our communication was intentional. Before we get into the specifics, view a …

Two years ago our 100-salon group switched ad agencies, moving from a small boutique firm we’d been with for six years to a larger enterprise with offices in three Canadian cities. The new firm had all the polish and razzmatazz that can’t help but impress, and it has delivered, in …

We are witnessing a seismic shift in attitudes, leading to a new paradigm, according to a huge survey carried out by whom and when in Europe and North America. It questioned 5,000 participants and found the number one way to happiness was to buy back some time. We are all …

At Birds Barbershop, our mantra is to offer high quality at an affordable cost. We do that by seeking out real estate bargains, so we can push savings onto the customer. Without that balance, our model doesn’t work. And like many small operators who open one store at a time …

The impact of having a successful stylist or therapist abruptly announce her departure for greener pastures can be catastrophic. In the best-case scenario, there is suddenly a gaping hole in the team and clients are queuing up for services; worst case, she takes her clients and even tempts others on …

We constantly debate how to disrupt Amazon and break its hold on the consumer, but that’s not our biggest problem. What’s holding us back is our inability to ensure the bricks and mortar, social and online shopping experience is completely seamless for the consumer. But to do that successfully we …

The challenge of winning the hearts and minds of thousands of employees over multiple locations can often seem insurmountable, even with the aid of technology and social media. But, with everyone carrying their own portable communication device in their pocket, it has become a little easier in recent years to …

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

Dry Bar is the classic model for rapid scaling. It has a narrow remit with a well-developed, hugely attractive brand identity. To quote founder Alli Webb: ‘Our philosophy is simple. Focus on one thing and be the best at it. For us that’s blowouts.’ In seven years we’ve gone from …

Local nail salons have dominated the manicure and pedicure market for decades, providing an affordable, fast option to grooming for the time-poor woman (and man) looking for a quick yet luxurious service. But what if she had the option of a manicure while hair color develops or a quick shape …