Blog

Why You Need Associations in Your Life

My first impression of ISBN when I visited last year was that here was a bunch of extremely bright people dealing with important issues together. It’s similar to Intercoiffure but also very different, and it is with those differences that our associations have synergy. If you think about Intercoiffure, with …

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BlogMarketing

Tips for Successful Brand Positioning

Branding is all about positioning, making sure the target audience understands, believes and embraces the values the brand espouses. History is littered with beautiful brands launching full of promise, which have quickly become tarnished and lost the attention of their audience. It’s especially risky with high end products, where price is …

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BlogLeadershipMarketingOperations

The Key to Successful Marketing

You’d find it hard when chatting with people in Canada to find anyone who doesn’t know the country’s biggest hair group, Chatters. In the past 27 years it has grown from one salon to over 100 and stretches from the Atlantic across to the Pacific. Its success can be sourced …

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BlogEmployee ManagementLeadership

5 Ways to Boost Team Morale

Effective leaders offer their team more than the occasional pat on the back or money in their pocket. They share a mutual respect with their team members; they set clear, achievable goals, get in the trenches with them when they need to and offer their team members experiences and development …

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BlogNews

Welcome, Bangs Salon and Retail Centers

With six locations across Western New York, new ISBN member Bangs Salon & Retail Centers offers high-end service without the high-end price—no appointment needed 7 days a week! Amazing everyday prices, plus special promos and coupons, keep the price right for their clientele. Co-owner Rainer Hoeglmeier is a veteran of …

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Employee ManagementLeadershipOperations

Coaching Technophobes

The modern world is filled with technology. From our phones, to sat navs, to tablets, and the internet – it’s inescapable. Almost. For a technophobe, not only is technology eminently escapable – it’s something they completely wish to avoid. This might work fine in their personal lives, but it doesn’t …

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BlogEmployee ManagementLeadershipOperations

How to Future Proof Your Business

As the Philip Pelusi brand moves into its second half-century, it’s safe to say that we’ve been pretty successful in future-proofing our business. Philip opened his first salon in 1965 and built slowly, consolidating every step he took. When I joined in 1985, we were in a position to expand …

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BlogMarketing

Branding: More Than Skin Deep

You can’t just pay a fancy designer to come up with a logo and a whole lot of slick marketing collateral and hope everything will turn out for the best. If you want it to have meaning for your consumer it has to go to the very heart of your …

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BlogNewsUncategorized

Memphis Belle

Located in the legendary Peabody Hotel in downtown Memphis for more than 30 years, Gould’s Salon/Spa has delighted hotel guests with an array of beauty and spa services. But with more than 50,000 people moving downtown to live in the past several years, the Salon/Spa became fully booked with locals, …

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BlogEmployee ManagementLeadership

Top Tips to Motivate Your Team

Like any organization or business, a salon is only successful if the entire team is successful, and a team is successful only if the individuals that make up that team feel motivated, valued and truly a part of something. Too often in our industry salon owners focus on “office work” …

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