Employee Management

Finding Self Starters

Recruiters are always on the hunt for self-starters to join their team. You need driven and goal orientated people with a strong work ethic to fuel your business, and these are the kind of qualities that you have to be on the look-out for as you skim through resumes. That’s …

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MarketingMerchandising

Flipping a Market Entry Threat to Growth Opportunity

I wasn’t long into my tenure at the 10-location-strong Gene Juarez group when I recognized a potential threat developing. A new breed of spa industry companies was beginning to offer memberships rather than simple per-service charges. Although still relatively new, this model was gaining traction, drawing in clients to their …

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EducationEmployee ManagementMarketingMerchandising

3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

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EducationEmployee ManagementOperations

Finding Your Brand in the Detail

When your aim is to recreate something reminiscent of childhood, you have to get it right. It can’t just be a shadow of what passes for authenticity; a false version of reality. Patrons would feel cheated. Every detail must be considered, every service perfected so patrons recognize that it is …

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LeadershipOperations

Is it getting harder to please customers?

Let’s put aside everything on your marketing ‘must-do’ list for a moment and talk about the foundation of any strong, thriving business – the customer relationship. After all, it doesn’t matter how great your pictures are on Instagram or how catchy your posts are on Facebook if your clients aren’t …

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LeadershipOperations

Keeping it in the Family – How Gould’s Handled the Growth of Suites

The gulf between the commission-based model and booth rental is wide, deep and difficult to bridge, but over the past two years we have engineered a hybrid at our Germantown Collection location that does exactly that. It goes beyond rental, yet sits alongside our commission model without cannibalizing that side …

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Operations

Ready for Apple Pay?

Anyone who’s been in business long enough will have seen more than their fair share of ‘The Next Big Thing.’ You know, that new, revolutionary technique, method or widget that was meant to revolutionize everything, only to fade away to irrelevance. Now, ever the critic, you may be wondering about …

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Employee ManagementLeadership

Motivating the Modern Employee

A lot of business leaders seem to think that the only carrot they need to dangle in front of their staff is a green, made of paper, and has a picture of a deceased President on it. However, recent studies (and likely your own experience) have shown that money isn’t …

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Operations

Finding Park Place

As vice president of real estate for SportClips, Greg Smith knows a thing or several about selecting a superb site for a new salon. On a daily basis he’s working with area developers to find locations for the franchisees, reviewing market analysis on different communities and negotiating with landlords. Recently …

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Employee ManagementLeadership

8 Ways to Drive Employee Engagement

The term ‘engagement’ has gone from the holy grail of the marketing plan to a source of headaches for your management team. Getting any of your stakeholders to truly invest attention and precious time in your brand is crucial to becoming relevant to that person’s psyche and ultimately your business …

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