COVID19Government RelationsLeadershipOperations

Call to Action! Help Salons Stay Open

On July 13,  the same day that California’s governor announced the state was largely closing down again, ISBN reached out to members with U.S. and Canadian versions of an industry white paper titled “Hair Salons: A Licensed Industry Prepared to Stay Open.” “As many states have seen surges, we believe …

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BlogCOVID19Leadership

How We Share: ISBN Executive Leadership Council Preview

Ongoing dialogue, trend information and resource sharing have always been a hallmark of ISBN. Shouldn’t your leadership teams maximize the access? ISBN’s new Executive Leadership Council (ELC) peer groups provide a great new opportunity and benefit for members to tap into. The following sample reflects the type of quick pulse data …

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COVID19EducationOperations

Members Share: Coping with Positive COVID-19 Diagnoses in the Salon

Maybe you haven’t gone through a positive COVID-19 diagnosis within your salon, spa or barbershop network yet, or maybe you feel you could do a better job, procedurally, the next time you do. Either way, knowledge is power, and ISBN is committed to sharing it! Learn from ISBN members who have gone …

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BlogCOVID19NewsOperationsSponsored

Working Together to Secure Salon PPE

Securing an ongoing, quality supply of personal protection equipment (PPE) at the best value is a new and ongoing concern for salon leaders. For ISBN members, the scale of salon PPE need is multiplied and finding trusted sources is an important priority. Harlan Kirschner, C.E.O. of The Kirschner Group, Inc., …

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MarketingOperations

Keep Clients Coming Back: Redesigning the Guest Experience

After you’ve managed the first hurdles to reopen, what’s your next phase? What specific steps can you take to set your salon up for the best success moving forward? What kind of planning and actions could help you even grow market share in the hard-to-foresee future? According to client experience …

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BlogOperationsSponsored

Reopen, Refresh, Recover: PPE Options and Your Salon Environment

By now, most salons, spas and barbershop businesses have reopened. Salon execs and leadership teams have gone through the first wave of preparations and adjustments for clients and staff members to return as safely as possible, while pivoting through a constantly evolving COVID-19 situation. As states move from one phase …

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BlogLeadershipOperations

PENZONE Keeps Reinventing, Wins Salon of Distinction

ISBN Vice President Debra Penzone and the PENZONE team know what it’s like to navigate change. Two years ago, they reinvented their high-end salon, spa and barber business of 50 years with its six diverse, Columbus, Ohio locations into an innovative brand with a bold identity, culture and experience. Along …

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Leadership

ISBN Statement to Members and Industry

Helping all people look and feel their best while celebrating their personal style is the heart of what makes the professional beauty industry an appealing career and experience. Representing salons, spas and barbershops across North America, ISBN stands with our Black colleagues, associates, customers, educators, brand partners and salon professionals …

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COVID19NewsOperations

WEBINAR: Keep Reinventing the Client Experience

If ever there was a need for ISBN members and other beauty industry leaders to rethink, refocus and reinvent the client experience, it would be in response to a pandemic. Joey Coleman, expert in client communications and master designer of client experience and engagement, will lead a free webinar Wednesday, …

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COVID19LeadershipOperations

From a Distance: Planning and Profit Margins

With social distancing and other state-by-state mandates for reopening in place or still evolving, one looming question is how and when can multi-location salon, spa and barbershops (typically the gold standard in efficiency and profitability) expect to hit or even reach for the same revenue per-square-foot metrics upon which they …

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