Past Events

Coffee Talks: Data Driven Trends

By definition, data are your numbers for activity already completed, right? But how are successful salon and spa groups using their data in creative and engaging ways to drive future performance?

These are just some of the questions that leaders discussed at the Data Driven Summit last June. Join Steve Reiss, Publisher at Modern Salon Media, along with Chris Nedza, Founder of ZeeZor and Scott Missad, CEO of Gene Juarez Salons & Spas as they debrief key data trends revealed a this event.

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This is part of the ISBN series of Coffee Talks where three leaders get together for a discussion. Please note that this is audio only.

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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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