COLOR PULSE – Owner Projections for 2020

In November of 2019, ISBN media partner Salon Today took a snapshot survey on the topic of hair color business, asking specifically if salons expected to do more, less or the same hair color services or sales across a variety of segments.

Responses represented 140 salons, spas or barbers from within the Salon Today database and balanced geographically across the U.S. All respondents offer hair color services; 15% report multiple locations. More detailed analysis and benchmarking is shared in the new MUSE Data Report on Hair Color available exclusive to ISBN members, but here is a quick review.

Key takeaways:

  • About 60 percent of survey respondents expect to do more hair color services for female clients in 2020. Less than two percent forecast any decline in color services among women.
  • Salons project strong growth in Color Care Retail, Balayage and Conversion to Gray/Gray Blending.
  • Nearly 30% anticipate continued growth of the vibrants/pastels category into 2020, with about half seeing a flat year for the category, and only 16% expecting a decline.
  • 88% of respondents indicate some of their male clients received professional hair color in 2019, and 79% offer men “quick color” services.

Where do salons see opportunities to grow hair color business in 2020?

  • Balayage services
  • Gray coverage and gray blending services
  • Men’s hair color
  • Education, training and social media

Watch for more Salon Today BeautyPulse surveys in collaboration with ISBN throughout 2020. Multi-unit salons, spas and barber businesses, join ISBN to access the full MUSE Data Reports.

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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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