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COLOR PULSE – Owner Projections for 2020


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In November of 2019, ISBN media partner Salon Today took a snapshot survey on the topic of hair color business, asking specifically if salons expected to do more, less or the same hair color services or sales across a variety of segments.

Responses represented 140 salons, spas or barbers from within the Salon Today database and balanced geographically across the U.S. All respondents offer hair color services; 15% report multiple locations. More detailed analysis and benchmarking is shared in the new MUSE Data Report on Hair Color available exclusive to ISBN members, but here is a quick review.
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Key takeaways:

  • About 60 percent of survey respondents expect to do more hair color services for female clients in 2020. Less than two percent forecast any decline in color services among women.
  • Salons project strong growth in Color Care Retail, Balayage and Conversion to Gray/Gray Blending.
  • Nearly 30% anticipate continued growth of the vibrants/pastels category into 2020, with about half seeing a flat year for the category, and only 16% expecting a decline.
  • 88% of respondents indicate some of their male clients received professional hair color in 2019, and 79% offer men “quick color” services.

Where do salons see opportunities to grow hair color business in 2020?

  • Balayage services
  • Gray coverage and gray blending services
  • Men’s hair color
  • Education, training and social media

Watch for more Salon Today BeautyPulse surveys in collaboration with ISBN throughout 2020. Multi-unit salons, spas and barber businesses, join ISBN to access the full MUSE Data Reports.

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