COLOR PULSE – Owner Projections for 2020
In November of 2019, ISBN media partner Salon Today took a snapshot survey on the topic of hair color business, asking specifically if salons expected to do more, less or the same hair color services or sales across a variety of segments.
Responses represented 140 salons, spas or barbers from within the Salon Today database and balanced geographically across the U.S. All respondents offer hair color services; 15% report multiple locations. More detailed analysis and benchmarking is shared in the new MUSE Data Report on Hair Color available exclusive to ISBN members, but here is a quick review.
- About 60 percent of survey respondents expect to do more hair color services for female clients in 2020. Less than two percent forecast any decline in color services among women.
- Salons project strong growth in Color Care Retail, Balayage and Conversion to Gray/Gray Blending.
- Nearly 30% anticipate continued growth of the vibrants/pastels category into 2020, with about half seeing a flat year for the category, and only 16% expecting a decline.
- 88% of respondents indicate some of their male clients received professional hair color in 2019, and 79% offer men “quick color” services.
Where do salons see opportunities to grow hair color business in 2020?
- Balayage services
- Gray coverage and gray blending services
- Men’s hair color
- Education, training and social media
Watch for more Salon Today BeautyPulse surveys in collaboration with ISBN throughout 2020. Multi-unit salons, spas and barber businesses, join ISBN to access the full MUSE Data Reports.