Future-Proofing at ISBN Conference 2018

Members of the International SalonSpa Business Network descended into Scottsdale, AZ for their annual meeting of minds with several obstacles waiting for them back home. Their agenda for the two and a half days at the conference= was simple:

How do I make decisions today that will help my business thrive in the future?

The meeting focused on delivering information on trends and forecasts that helped members share, brainstorm and discuss potential strategies for the professional industry as it faces change. The major message of the two and a half day conference held in Scottsdale, Arizona, was that beauty industry leaders must face up to the current and future disruptions, from changing retail habits to the threat from artificial intelligence so they can predict and react to those changes.

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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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