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ISBN Members to Share Metrics, Insights

ISBN members Debra Penzone of PENZONE Salons + Spas  and Anna Walt of Design 1 SalonSpas are featured speakers at this reinvented and all-virtual Data Driven Salon Experience, presented by ISBN media partner Salon Today and hosted by editor Stacey Soble. The complimentary “Month of Metrics” event kicks off Monday, September 28, and continues with “live” online sessions October 5, 9, 12, 19, 26 and 30.

Debra Penzone

Rebranding Case Study: On September 28 during an Owners’ Forum session, PENZONE Salons + Spas’ Debra Penzone will share her journey of rebranding a 50+ year-old salon brand and how that process has helped her reach new client demographics and drive service and retail sales.

Anna Walt

Masterclass in Going Virtual: During the October 19 programming, master stylist Anna Walt from the five busy Design 1 SalonSpa locations based in Grand Rapids, Michigan, details how she pioneered a video education series to complement the salons’ live education and maintain consistent service across all locations. Learn how Design 1 has used the platform to  take team engagement to the next level.

Registration for all Data Driven Salon Experience sessions is free, and, according to Soble, those who sign up can also review any session on-demand after it airs.

View the complete schedule at


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