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ISBN to Reschedule it’s Annual Conference

The International Salon Spa Business Network (ISBN) Board of Trustees announced today they will be postponing their annual conference scheduled for April 11-13, 2021 to a later date in response to the ongoing COVID-19 impact and restrictions.

“Like other employers in the beauty industry, our membership has sustained a substantial impact as a result of COVID-19,” said Scott Missad ISBN President and CEO and Board Member of Gene Juarez Salons and Spas in the Seattle area. “While the association remains strong and optimistic, the board feels their efforts should be placed in supporting the industry and our members as they protect their organizations and the people that make up our great industry.”

As the country has faced a number of challenging moments throughout the year, ISBN was at the forefront of efforts to re-open the industry in a state-by-state campaign to lobby local governments to include the salon, spa, and barber category in earlier re-opening phases. They were also first to schedule an open forum webinar, in collaboration with Salon Today, and continued to share openly their communications and strategies to help with closing down and then re-opening.

“ISBN has always been about collaboration and focusing on the bigger picture,” said Missad. “The Board of Trustees plan to assign it’s focus on supporting our members and the broader industry while looking to a reunion conference at a later date. We have no doubt our next event will be our biggest yet, driven by a strong desire to reconnect and collaborate on growing our industry into the future.”

The business leaders who make up the ISBN network will continue to focus their attention on stabilizing during the new normal, protecting their stylists and employees, and moving into the New Year. These ongoing business pressures impacting the salon, spa, barber and beauty businesses across the continent are expected to continue into 2021, underpinning this decision made by the ISBN board.

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Valorie

Valorie

A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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