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Meet New ISBN Affiliate Member: Sunbelt Business Advisors

Did you know that although the value of your business increases with an exit or succession strategy in place, almost 70% of business owners do not have a plan?

Many business owners need guidance to help determine or enhance the value and marketability of their business, as well as understand the process, options (third party, family, key employee, etc.) and timing for successfully transitioning company ownership. New ISBN Affiliate Member Sunbelt Business Advisors is prepared to help.

While this resource is new to ISBN, its Personal Care Division is lead by two long-time ISBN friends—beauty experts Dawn Clarke and William Ludwig. After helping to build top brands like Kenra Professional, KMS California, Essie, DevaCurl and others, they joined forces with Sunbelt Business Advisors, an international organization that sells more privately held businesses than any other firm in the world.

Clarke and Ludwig have become licensed mergers and acquistions advisors and are now bringing their beauty business expertise back to ISBN as a new resource for members, supported by the strength of this international organization. Their services include managing the development of acquisition plans/exit strategies and leading all phases of successfully transitioning company ownership. Together, they have more than 50 years combined experience in Sales, Sales Management, Marketing, Marketing Management, Merchandising, Branding, Operations, Customer Service, Purchasing, Negotiations, Inventory Planning and Control, Business Development and Business Ownership in the personal care products industry, including hair care, nail care, cosmetics, skincare and fine fragrance. They have seen sales and acquisitions in beauty from every side of the equation.

“This has been a fascinating and rewarding journey, and we are delighted that it has led us back to the beauty business and ISBN,” say Clarke and Ludwig. “We still have a profound passion for the beauty business, and leading the Personal Care Division of Sunbelt Business Advisors allows us to continue to assist people in the beauty business and contribute to the beauty business in a new way.

“We help companies that want to sell their businesses or acquire new businesses. What has been a huge eye-opener is discovering that so many beauty business owners are immersed in working in their business, that they do not know the value of their business and have not worked on an exit plan. Planning for ownership transition is one of the most important financial events an owner will face. Owners that prepare in advance by developing an exit strategy are well-positioned for a smooth transition and obtaining the greatest value from their years of dedication.”

As part of facilitating owner exits, sales and acquisitions, Ludwig and Clarke are dedicated to helping businesses:
• Determine value
• Enhance value
• Develop exit strategies
• Achieve maximum net proceeds
• Find the right buyer or seller

If you are interested in exploring a potential sale, understanding business valuation, maximizing your business value or if you are considering an acquisition to diversify and grow your business, contact Clarke and Ludwig to schedule an initial meeting during ISBN’s Annual Conference in Orlando on May 7-9, 2017. Here’s how to reach them and learn more:

William Ludwig and Dawn Clarke
Personal Care Experts/Mergers and Acquisitions Advisors
Email: or
Direct: 202-251-3004 or 651-341-4511

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