Salon Jaylee Dares You to Be Fabulous
ISBN’s newest member, Salon Jaylee, makes a bold statement—Dare to be Fabulous—above the front desk of its three locations and on the home page of its website. For those who choose to accept the challenge, this beauty company is ready to help them on every level, with services, products and education delivered through three salons, Tenaj Salon Institute, the Tenaj product line and a beauty supply story in the front of the warehouse that is open to the public.Each Salon Jaylee located in The Villages in Central Florida offers precision hair cutting with custom styles, original Schwarzkopf color concepts, advanced chemical treatments, relaxing nail services, innovative specialty services, bareMinerals makeup applications and Great Lengths hair extensions all in an upscale, professional atmosphere. Professional service providers have completed extensive training and advanced workshops to perfect their skills and exceed their clients’ expectations.
Owner Janet West founded the company in 1986. After many years as a successful stylist, she wanted to concentrate her energies on the business end of the beauty business.
“I brought together a great group of leaders, and Salon Jaylee was born,” she says. Today, the company has 80 employees, including 60 licensed professionals. The company offers tiered pricing to meet a variety of client budgets with an average ticket of $87.40. As an educationally driven brand, the team trains continuously in artistry and techniques, as well as in business skills, resulting in strong pre-booking plus retail sales accounting for almost 20% of service sales. West attributes that, in part, to the company’s strong incentive program, which helps stylists earn up to a 20% retail commission plus bonuses. As additional motivation, retail sales are tied to stylists’ service commission.
Explain West, “We have built a strong, positive culture, and we work hard to keep our people excited about this business. As a result, they’re proud and excited when we launch something new, like our own product line.”
West considers ISBN a key resource in building her company’s business acumen.
“We had attended ISBN’s events and followed the association online,” she explains. “We wanted to rejoin to stay on top of what’s happening in our industry and to network and share with like-minded salon and spa owners. We’re all facing the same challenges and can work to solve them together.”