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Video: Retail Appeal

No doubt about it, retail marketing has become more difficult and certainly more complex in the digital economy. And yet salon and spa groups around the world still hit record levels when it comes to their retail centers. Join industry experts and ISBN members to discover proven retail marketing techniques that are working for salon and spa groups.

Moderated by Scott Missad, CEO of Gene Juarez Salons and Spas, this panel of industry experts will provide stories, examples and proof that retail is still where the moneys at. 


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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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