Reopen, Refresh, Recover: PPE Options and Your Salon Environment
By now, most salons, spas and barbershop businesses have reopened. Salon execs and leadership teams have gone through the first wave of preparations and adjustments for clients and staff members to return as safely as possible, while pivoting through a constantly evolving COVID-19 situation. As states move from one phase …
Re-Imagining Your Location to Appeal to Millennials
The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …
Appealing to Millennials
The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …