2020 SPEAKER PREVIEW: Political Trends and Economic Forecast
How can political tactics shape the marketing story you tell potential clients and team members to drive future business? Phillip Stutts, who leads both a political media firm and a corporate marketing agency, will share compelling insights and data to help salon and spa execs plan ahead and take action. …
Where do you get your BIG IDEAS?
In the final hours of this year’s conference in Bonita Springs, a new concept was launched. Delegates streamed into the auditorium to be bombarded by BIG IDEAS – innovative concepts that had worked and had measurable impact for other members. It was like speed-dating but rather than cozying up on …
Marketing at the Speed of Technology
Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands …
Incentives that Dare Stylists to be Fabulous, too
The most valuable asset in our salon, like every other salon or spa in the US, is our team. To ensure progressive growth and consistent performance at Salon Jaylee, we restructured our incentives program. Over the 15-year course of our incentives program, we have offered a variety of benefits to …
Digital versus Traditional – a Journey of Discovery
Two years ago our 100-salon group switched ad agencies, moving from a small boutique firm we’d been with for six years to a larger enterprise with offices in three Canadian cities. The new firm had all the polish and razzmatazz that can’t help but impress, and it has delivered, in …
Time is the ultimate luxury
We are witnessing a seismic shift in attitudes, leading to a new paradigm, according to a huge survey carried out by whom and when in Europe and North America. It questioned 5,000 participants and found the number one way to happiness was to buy back some time. We are all …
Diving into a complete brand refresh
When we switched from our small, boutique ad agency to a larger, multi-layered operation, one of the first projects was an overhaul of our brand. Our 100-salon group had been through upgrades previously, but this was to be a radical refresh. And it came with a huge price tag – …
Be Funny, Be Witty, Be Pretty
If we learned one thing from this year’s ISBN conference in Scottsdale, it’s that we are facing multiple disruptors to our businesses, many of which we seem helpless to avert. However there is one disruptor that we can stop. And we should stop it now. Ten years ago, beauty bloggers …
Leveraging the Network Effect
Using social media for news and updates is a bit like hearing it through the grapevine. Your intended audience may believe only half of what they see and none of what they hear. But all those Millennials on our teams present a huge opportunity to market our brands. Totaling up …
What Does Rebooking Mean to You?
When it comes to retention, the number one objective at K Charles is rebooking. More than guest loyalty or retail, rebooking is the go-to measurement to monitor business performance. When I was still behind the chair, my rebooking ran at 87-90 per cent. How did I manage such a high …