Employee ManagementLeadership

Millennials as the New Boss

Millennials are growing up fast! And they’re quickly becoming the dominant leadership group in the American workforce. In 2015, millennial employees – born between 1980 and 2000 – outstripped the Generation X’ers to become the largest age generation of employees currently working in the US across all demographics. Even more …

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MarketingMerchandising

Flipping a Market Entry Threat to Growth Opportunity

I wasn’t long into my tenure at the 10-location-strong Gene Juarez group when I recognized a potential threat developing. A new breed of spa industry companies was beginning to offer memberships rather than simple per-service charges. Although still relatively new, this model was gaining traction, drawing in clients to their …

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EducationEmployee ManagementOperations

Finding Your Brand in the Detail

When your aim is to recreate something reminiscent of childhood, you have to get it right. It can’t just be a shadow of what passes for authenticity; a false version of reality. Patrons would feel cheated. Every detail must be considered, every service perfected so patrons recognize that it is …

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LeadershipOperations

Is it getting harder to please customers?

Let’s put aside everything on your marketing ‘must-do’ list for a moment and talk about the foundation of any strong, thriving business – the customer relationship. After all, it doesn’t matter how great your pictures are on Instagram or how catchy your posts are on Facebook if your clients aren’t …

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Employee ManagementMarketing

The Modern Grapevine

The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or product. For salons like Hello Gorgeous! with five locations in South …

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BlogEmployee ManagementLeadershipMarketing

Company Culture Powers Elle Marie Hair Studio

Elle Marie Hair Studio opened its first salon 9 years ago in the Pacific Northwest after attending Summit Salon Business College—which gave them a firm foundation from Day 1. Now, with three full-service salons and plans for the fourth, the family-owned and operated company is providing a culture that values …

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MarketingOperations

Why #AmazonFail Could Be a #WalmartWin

Whether you think Amazon is the worst thing to happen to the retail industry or you believe your $100 membership fee is the best investment you’ve ever made, it’s no debate that Amazon is a powerhouse retailer. A company that has made it’s billions from knowing the science of online …

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MarketingMerchandising

Mobile Showrooming – Friend or Foe?

While the industry has been grappling with how to curb cell phone usage on the salon floor, they may have ignored the growing trend of mobile shopping. In a blended service/retail model, it makes sense that more attention was placed on how mobile phones were affecting the service, however it …

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