Marketing at the Speed of Technology
Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands …
Communication Across a Huge Group
The challenge of winning the hearts and minds of thousands of employees over multiple locations can often seem insurmountable, even with the aid of technology and social media. But, with everyone carrying their own portable communication device in their pocket, it has become a little easier in recent years to …
Apple Stores Continue to Out-Pace Other Retail Experiences
I’d be willing to bet you own at least one Apple product. If you don’t, you want to. Apple has become a technology powerhouse, impacting the tech addicted as well as technophobe in a diverse range of activities from computers to phones and even television. Advocates of the brand get …
Snapchat Management
As the director of technical and business development for Zano Salons, Sara Aikens’ biggest challenge is communicating a consistent message to employees at the salon’s four locations surrounding Naperville, Illinois. With 150 employees to motivate, manage and support, Aikens knows the best way to communicate with each one is through …
Mobile Showrooming – Friend or Foe?
While the industry has been grappling with how to curb cell phone usage on the salon floor, they may have ignored the growing trend of mobile shopping. In a blended service/retail model, it makes sense that more attention was placed on how mobile phones were affecting the service, however it …