LeadershipOperations

Appealing to Millennials

The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …

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MarketingMerchandising

Flipping a Market Entry Threat to Growth Opportunity

I wasn’t long into my tenure at the 10-location-strong Gene Juarez group when I recognized a potential threat developing. A new breed of spa industry companies was beginning to offer memberships rather than simple per-service charges. Although still relatively new, this model was gaining traction, drawing in clients to their …

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EducationEmployee ManagementMarketingMerchandising

3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

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Merchandising

Apple Stores Continue to Out-Pace Other Retail Experiences

I’d be willing to bet you own at least one Apple product. If you don’t, you want to. Apple has become a technology powerhouse, impacting the tech addicted as well as technophobe in a diverse range of activities from computers to phones and even television. Advocates of the brand get …

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MarketingMerchandising

Mobile Showrooming – Friend or Foe?

While the industry has been grappling with how to curb cell phone usage on the salon floor, they may have ignored the growing trend of mobile shopping. In a blended service/retail model, it makes sense that more attention was placed on how mobile phones were affecting the service, however it …

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