MarketingOperations

Digital versus Traditional – a Journey of Discovery

Two years ago our 100-salon group switched ad agencies, moving from a small boutique firm we’d been with for six years to a larger enterprise with offices in three Canadian cities. The new firm had all the polish and razzmatazz that can’t help but impress, and it has delivered, in …

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EducationEmployee ManagementMarketingMerchandising

3 Ways to Use Reverse Psychology in Salon Sales

There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a …

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Merchandising

Apple Stores Continue to Out-Pace Other Retail Experiences

I’d be willing to bet you own at least one Apple product. If you don’t, you want to. Apple has become a technology powerhouse, impacting the tech addicted as well as technophobe in a diverse range of activities from computers to phones and even television. Advocates of the brand get …

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Employee ManagementLeadershipMerchandising

3 Ways Millennials Change Negotiations

As we learned at the recent ISBN Conference, millennials are changing the way businesses both market their products and services and also how they manage their employees. An abundance of ideas around teamwork, “story-living” and brand engagement were shared, noted and applauded. As a B2C industry, it often is forgotten …

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