Tag: sales

  • Digital versus Traditional – a Journey of Discovery
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    Digital versus Traditional – a Journey of Discovery

    Two years ago our 100-salon group switched ad agencies, moving from a small boutique firm we’d been with for six years to a larger enterprise with offices in three Canadian cities. The new firm had all the polish and razzmatazz that can’t help but impress, and it has delivered, in certain areas. Our motive for […]

  • 3 Ways to Use Reverse Psychology in Salon Sales
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    3 Ways to Use Reverse Psychology in Salon Sales

    There’s an old adage in the sales business that goes something along the lines of ‘if you can convince a surly kid to do something they don’t wanna do with a smile on their face, you’re already a better salesmen than half of Madison Avenue’. As a parent of a soon-to-be two year old, I […]

  • Apple Stores Continue to Out-Pace Other Retail Experiences

    Apple Stores Continue to Out-Pace Other Retail Experiences

    I’d be willing to bet you own at least one Apple product. If you don’t, you want to. Apple has become a technology powerhouse, impacting the tech addicted as well as technophobe in a diverse range of activities from computers to phones and even television. Advocates of the brand get a little bit giddy when […]

  • 3 Ways Millennials Change Negotiations
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    3 Ways Millennials Change Negotiations

    As we learned at the recent ISBN Conference, millennials are changing the way businesses both market their products and services and also how they manage their employees. An abundance of ideas around teamwork, “story-living” and brand engagement were shared, noted and applauded. As a B2C industry, it often is forgotten that we have many B2B […]