Tag: social media

  • Be Funny, Be Witty, Be Pretty
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    Be Funny, Be Witty, Be Pretty

    If we learned one thing from this year’s ISBN conference in Scottsdale, it’s that we are facing multiple disruptors to our businesses, many of which we seem helpless to avert. However there is one disruptor that we can stop. And we should stop it now. Ten years ago, beauty bloggers burst into life, distracting consumers […]

  • Leveraging the Network Effect
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    Leveraging the Network Effect

    Using social media for news and updates is a bit like hearing it through the grapevine. Your intended audience may believe only half of what they see and none of what they hear. But all those Millennials on our teams present a huge opportunity to market our brands. Totaling up the hundreds or thousands of […]

  • Millennials as the New Boss
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    Millennials as the New Boss

    Millennials are growing up fast! And they’re quickly becoming the dominant leadership group in the American workforce. In 2015, millennial employees – born between 1980 and 2000 – outstripped the Generation X’ers to become the largest age generation of employees currently working in the US across all demographics. Even more importantly, 25% of all millennials […]

  • #Givingismystyle
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    #Givingismystyle

    Hairdressing has always gone hand in hand with support for charitable causes. And that’s no surprise– hairdressers are professional communicators. They have to be good at listening to people, which makes them very empathetic. And they like to make people look and feel better. In short, hairdressers are connected to their clients and the community, […]

  • Snapchat Management
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    Snapchat Management

    As the director of technical and business development for Zano Salons, Sara Aikens’ biggest challenge is communicating a consistent message to employees at the salon’s four locations surrounding Naperville, Illinois. With 150 employees to motivate, manage and support, Aikens knows the best way to communicate with each one is through the communication vehicle each individual […]