Nashville Salon Group Cuts Color Waste, Grows Color Profits
MUSE SPONSORED CASE STUDY When Jason Facio traveled from Nashville to Atlanta for the Data Driven Salon event in May 2019, he was on a growth mission. Already tapped into the ZeeZor network and in the habit of poring every P&L line item for his four high-end Element salons, he …
Marketing at the Speed of Technology
Moderating a breakout session at the 2018 conference in Scottsdale, AZ gave the audience and myself an opportunity to discuss marketing with some real experts. Ann Latendresse, Director of Brand Marketing at Great Clips, brought all the gravitas of someone who runs marketing for a company with hundreds of thousands …
ISBN Members Urged to Create the Future
The largest and most successful salon, spa and barbershop groups in the country descended on Arizona last week to make sure they stay ahead of the curve as the multiple disruptions forecasted for the industry start to bite. Delegates to the 2018 International SalonSpa Business Network (ISBN) conference arrived aware …
Appealing to Millennials
The relocation of the Gene Juarez Bellevue salon in 2017 was the opportunity the company had been waiting for to update and re-energize our long-established brand. Bellevue, sitting across the lake from Seattle, has become a magnet for Millennials, and that’s a demographic our group needed to attract if it …