The Real Thing

The resurgence of men’s barbering has fathered a huge variety of new brands across the country, each vying for standout over their competitors. But there is still one thing many have in common – a link to the past, a nod to traditional men’s barbering with wet shaves and sharp haircuts.

But capturing the old-fashioned appeal of a traditional barbershop where excellence and companionability are the cornerstone of the business takes more than a tiled floor and black and white pictures on the wall. It needs skilled barbers on hand, all armed with the right tools. It’s what the consumer is looking for.
We’ve experienced the barbering revival first hand, because Fromm produces the right tools: the smooth straight razor, the well-crafted sharpening strop, and the sharp shears. As the oldest manufacturer of leather strops in the US, we have seen sales of Fromm barbering tools rise to match the resurgence of specialist men’s salons. You can’t get more old-time authenticity than Fromm because we are the genuine article. Every time a barber sharpens and polishes his or her Fromm straight-edge razor back and forth on one of our strops, they are continuing a tradition that goes back more than 110 years.

In 1907 James Simon launched his strop-making business in Illinois, followed by his Fromm razor in 1929. Our strops were hanging in barbershops before Ford unveiled his Model T car, before prohibition, and before cinema transformed the lives of ordinary people. And we are still here – a family business providing technically superior tools to barbers and hairdressers.

Our brand is steeped in this heritage, which benefits those barbers and salons keen to associate their brand with old-time values. We make it easy for them to buy into that appeal with online training videos focused on perfecting the straight shave and more on YouTube. But Fromm’s longevity isn’t just about branding. We are still here a century after James Simon produced his first strop because we have focused on manufacturing quality, creating the most authentic, beautiful, and excellent products on the market today, while innovating for tomorrow.
And that’s the key. Putting innovation at the heart of a business is what keeps it fresh and vital, ready to take the ups and downs, the revivals, the stagnation, the fall from favor, the resurgence. Fromm survives because it keeps on developing and adding to its high-end product ranges. Wet shaves are back in demand; so are the people with the skills to do it, and they are looking to Fromm for the best tools and brand association so they can deliver the best service in the best environment.

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Sara J Pirok

Sara J Pirok

Sara J. Pirok is the Chief Marketing Officer for Fromm International, North America’s leading brand in developing innovative and beautifully crafted beauty tools and essentials. Sara is responsible for leading product and brand management, product marketing, creative direction and design and future vision and strategy.

When Sara started in 2012 she had a vision for a new brand plan to consolidate thirteen brands down to three (good, better, best), to reimagine and redesign the brands and to develop innovative new tools that were beautiful and actually improved the health of the hair, skin and nails. This vision was fully implemented in January of 2014 and the new Fromm has taken the beauty world by storm earning both Fromm and Sara two cover stories, national media attention and various brand and product awards.

Sara’s love of beauty, education and wellness started at a young age. During college she fell in love with the professional beauty industry while working as a salon receptionist and make-up artist. Sara started her professional career working for a leading Fortune 500 proprietary education company, where she quickly learned the importance of challenging the traditional method of educational delivery to ensure success for all learners. Ultimately she knew she needed to make a change, and after three years in education management she made a permanent career change to the beauty industry.

In 2002, Sara combined her background in education and passion for beauty, when she joined Pivot Point International, and spent nearly a decade serving as the Vice President of Academies & Franchise Development where she led operations, education, sales and marketing. Sara was mentored by the legendary Leo Passage and also had the opportunity to work with Vidal Sassoon and Horst Rechelbacher along the way. She created the first globally recognized international study abroad program for cosmetology & esthetics students and the first nationally recognized medical esthetics certification in conjunction with True University & Dr. Steven Dayan.

Sara has been a part of the beauty industry for over a decade and in that time has been featured on Fox News, NBC and ABC, and has made over 100 national speaking appearances for various trade associations and businesses. Salon Today Magazine named Sara a 2014 Woman of Vision.
Sara has been married to Edward, a local Chicago Psychiatrist, for 15 years and they have one amazing son, Will, who was born in late 2013.

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