Top companies to share action plans that will benefit whole industry

Consumer retail habits will come under the spotlight at this year’s ISBN conference, throwing new light on client behavior and ways salons can use this information to ramp up sales. In a series of interactive workshops scheduled for the event, which takes place May 6-8, in the luxurious OMNI Scottsdale Resort & Spa, Montelucia delegates will discuss the findings of brand new and comprehensive research commissioned by the ISBN and carried out by Modern Salon Research, with the aim of creating action plans that will have real impact on the spa and salon community.

The ISBN continues to be the beating heart of the industry for large, multi-unit salon and spa companies and regional market leaders like Gene Juarez Salons and Spas in Seattle or Design 1 in Michigan, as well as the top franchise operators with multiple locations across the US. We provide an important forum for owners to share ideas and challenges, creating a place to go where you won’t have outgrown the program. Our annual conference delegate list reads like a who’s who of the industry’s greatest business minds, making sure the event is a unique opportunity for ambitious salon and spa owners to network with others in a similar position within the sector.

The interactive retail workshops are a central part of the conference, which focuses on ways of future-proofing salons and spa businesses, and their aim is to mine the knowledge and experience of our membership by encouraging delegates to wrangle over the most intractable problems we face and share their solutions. Steve Reiss, publisher at Modern Salon Media, which did the research, will be there to lead discussions on the findings.

‘The most important benefits of our conference and association are sharing with, and learning from, each other,’ said current ISBN President and Great Clips’ Chair Rhoda Olsen. ‘This year’s conference will arm us with the meaningful data and action plans that we need to help our people and our industry.’

The conference, entitled Future-Proof Your Business, is geared towards looking forward to factors of disruption in our industry so delegates can anticipate the next steps in an ever-changing business landscape and ensure their companies continue to be sustainable and profitable. Keynote speakers include Gene Juarez Salons and Spas CEO Scott Missad, who will focus on developing the future personnel within a salon or spa, while the co-founder and chief strategy officer for digital intelligence firm L2, Inc. Maureen Mullen, will be discussing trends set to disrupt the beauty sector.

Further sessions will feature top authors and technology gurus. Leadership and change management expert and best-selling author Cheryl Cran, who is a consultant to Fortune 500 companies, is on board to advise about Leading Change in a Fast-Paced and Technological Workplace while Daniel Bruce Levin, author of The Mosaic, will focus on artificial intelligence and what it means for the industry. Taylor Romero, co-founder and head of Spruce Labs, will also be there to discuss practical ways to leverage the latest innovation and trends to better serve clients, get closer to them, and help the team perform exceptionally.

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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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