Tuesday, September 26th, 2017

Join Scott Missad, CEO of Gene Juarez Salon & Spa, as he takes you behind the scenes to meet his senior leadership team. Hear straight from the management team about challenges they are tackling, the strategies they are implementing and the opportunities they see on the horizon.

This opportunity is unique, as unlike our annual conference, we will be on-site at one of our member locations. Here you and your colleague will get the chance to interact with the hosting company’s entire leadership team, in their own environment. Take it all in, ask all the questions you can and pack in a full day of inspiration before you head home with your list of actions.


Monday, September 25th




Check-In Check into the Westin Hotel in downtown Bellevue (or go rogue with a Seattle spread) and get ready to mingle.
Welcome Reception Meet up for a quick drink at the swanky new speakeasy, Civility & Unrest, located at the W Hotel. Pickup your agenda for the tour and meet up with your touring companions. 6:00PM to 7:00PM

Tuesday, September 26th




Pickup at Westin Bellevue Grab your coffee, your camera’s and your fanny packs and jump onboard the ISBN shuttle, with Scott Missad as your tour guide. Bus will pickup in the Westin Valet and departs at 8:45AM. 8:30AM
Site Tour – Downtown Seattle Location Get that urban vibe with a tour of the Downtown Seattle Gene Juarez location. 9:15AM
Site Tour – University Village Location The second tour stop will take you to University Village, where you’ll see a different side of Gene Juarez. 10:40AM
Site Tour – Gene Juarez Headquarters & Call Center Take in the hub of the Gene Juarez operation, and see the back office teams that keep Gene Juarez humming. 11:45AM
Lunch Break Relax with the Gene Juarez team and debrief after a morning of site seeing. This is a great chance to get your questions ready before the workshops! 12:15PM
Gene Juarez Workshop Discussions True to the ISBN spirit, the afternoon will be packed with informative presentations from senior leaders at Gene Juarez that will incorporate active discussions, thought-provoking topics and concepts that will be certain to kick start some brainstorming amongst your internal teams. 1:15PM
Site Tour – Bellevue Load back onto the bus for a stop in the Bellevue location for a stop at the classic Gene Juarez setup. 3:45PM
Site Tour – NEW Bellevue Concept A brand new site buildout, this is a behind-the-scenes peek at a brand new location in Bellevue. A great juxtaposition to the previous stops on the tour, you’ll be amongst the first to glimpse the future of Gene Juarez. NOTE: Hard hats will be required. 4:35PM
Dinner Reception After being returned to the Westin hotel after a day of touring, we’ll meet-up down the street at Daniel’s Broiler, atop the Hyatt Regency Hotel. Take in breathtaking views of Bellevue as you discuss the days take-aways with your fellow ISBN members and your new friends from the Gene Juarez team. 7:00PM


Most tour attendees will be staying at the Westin Hotel with a negotiated rate starting at $259 per night, reserve this rate before August 31st to get the special rate!

Book the Westin Hotel

Please note that the cut-off date for the ISBN rate is August 31st, 2017.

Other recommendations from the Gene Juarez team are the following. Please note, some are higher than the W negotiated rates:

  1. Hyatt Regency Bellevue – from $407
  2. Courtyard Marriott Bellevue – from $249

September is a popular (and beautiful) time of year to visit the area, so make sure to book in early to get the best rates!

Tickets for the Tour

Registration is just $300 per person listed include the following for each person you register:

  • Materials during the presentations at Gene Juarez Headquarters
  • Meals on the day of the tour
  • Transportation during the site visits

Hotel is not included, so please ensure you reserve your hotel in advance to get the best rates.

Register Now