Tuesday, May 8th, 2018

Join Jim Valenzuela, Founder and CEO of V’s Barbershop, and his leadership team as they take you behind the scenes of the burgeoning franchise group taking classic mainstream. The barbershop has taken the classic men’s concept, loved by generations, and brought it to markets across the United States, strategically introducing the nostalgia men across the country. Hear straight from the management team about challenges they are tackling, the strategies they are implementing and the opportunities they see on the horizon for the barber industry.

Sponsored by:

Unique Behind-the-Scenes Tour

This opportunity is unique, as we will be on-site at one of our member locations. Here you and your colleague will get the chance to interact with the hosting company’s entire leadership team, in their own environment. Take it all in, ask all the questions you can and pack in a full day of inspiration before you head home with your list of actions.

Who Should Go?

  • Leaders of Men’s Concepts
  • Owners experiencing increases in male traffic
  • Entrepreneurs with general curiosity

Are you on this list? Add your tour ticket to your conference registration today!

See What Members Said About the Last Tour


Tuesday, May 8, 2018




Welcome Kick off this exposé into V’s Barbershop with a presentation from the leadership team. Hear about the concept, learn their top challenges and their approach before boarding the ISBN Coach to take a tour. 1:15PM to 2:00PM
Tour of Flagship Location First stop is the original V’s Barbershop, located in Arcadia, AZ. The place that started it all. See where V’s started and how they learned they had something that others could bring to their home markets. 2:15PM to 3:15PM
Tour of new Promenade Location Next up is the newest addition to the V’s Barbershop family, where the ‘old’ meets the new as it blends the original crew from an old location into a newly renovated shop in a different part of town. See how far V’s have come and their new initiatives in action. 3:15PM to 4:15PM

Wednesday, May 9, 2018




Bloodies with the V-Team Grab a post-pool party bloody mary and then join a rotation of user groups discussing key initiatives for V’s Barbershop. This collaborative format makes it easy to discuss elements close to their operation as well as yours, but always close to men. 9:00AM-11:00AM

Attendees of the tour, must also be attending the ISBN Annual Conference in order to get this special ticket price.

Tickets for the Tour

Registration is just $300 per person listed include the following for each person you register:

  • Materials during the presentations
  • Meals on the days of the tour
  • Transportation during the site visits

IMPORTANT: You must also be a member of ISBN and attending the ISBN Annual Conference in order to purchase tickets.

Register Now


Make your reservations at the Omni Montelucia, located in Scottsdale, AZ.

Book Hotel

Please note that the cut-off date for the ISBN rate is April 12, 2018.