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Video: Case Study: Runway for Charity

It’s charity season and you may have been considering how you could incorporate more goodwill into your company and give back to the community. Paige Cheever from Design 1 Salon Spa in Grand Rapids, Michigan will take you through their annual Runway for Charity event and show you how it’s brought some real positive results for the company.

You will learn:

  • The what, how and who of their annual event.
  • How they’ve built it into an event to look forward to.
  • Lessons they’ve learned along the way.
  • Tips to build your own charity program.
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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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