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Video: The Face of Booth Rental – What it is (and isn’t)

Modern Salon Media presents the results of its groundbreaking research on booth rental. The project benchmarked and compared the booth rental community against commission stylists – highlighting differences in their demographic makeup, customer activities, business environment, perception and satisfaction. The research also includes insights from former booth renters on their rental experience, as well as feedback from independent salon owners who both are and aren’t renting chairs in their salons.

A key takeaway will be a better understanding of what drives booth rental, giving chain salon managers, owners and executives valuable tools to help best manage and motivate their salon teams.

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A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie is the Executive Director for ISBN and also runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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