Modern Salon Media presents the results of its groundbreaking research on booth rental. The project benchmarked and compared the booth rental community against commission stylists – highlighting differences in their demographic makeup, customer activities, business environment, perception and satisfaction. The research also includes insights from former booth renters on their rental experience, as well as feedback from independent salon owners who both are and aren’t renting chairs in their salons.
A key takeaway will be a better understanding of what drives booth rental, giving chain salon managers, owners and executives valuable tools to help best manage and motivate their salon teams.
