
WEBINAR: Keep Reinventing the Client Experience
If ever there was a need for ISBN members and other beauty industry leaders to rethink, refocus and reinvent the client experience, it would be in response to a pandemic. Joey Coleman, expert in client communications and master designer of client experience and engagement, will lead a free webinar Wednesday, …

From a Distance: Planning and Profit Margins
With social distancing and other state-by-state mandates for reopening in place or still evolving, one looming question is how and when can multi-location salon, spa and barbershops (typically the gold standard in efficiency and profitability) expect to hit or even reach for the same revenue per-square-foot metrics upon which they …

Case Study: Day One at Van Michael Salons
A few short months ago, Van Council was hoping to spend the last week of April traveling leisurely down the coast of California, enjoying a few days between industry commitments on his way to a gathering of friends and colleagues he had long been looking forward to joining, the ISBN …

ISBN Shares Salon Reopening White Paper
Download NOW to Spread the Word: Promote Strength, Skill and Readiness of Licensed Professionals At our May 7, 2020 Board meeting, an Industry White Paper was reviewed and discussed. It is attached [download above] for your review. The White Paper has been used individually to communicate to Governors’ offices, health …

Making a Clean Start
Salon, spa and barber professionals have always been trained and licensed in sanitation, and BARBICIDE has become one of the most iconic mages in professional beauty. For more than 70 years, the blue bottle has signified a safe, clean environment for every salon service, from haircuts to nail care, clipper …

Closure Mandate Information
For those groups that cross state lines, it’s harder than ever to keep track of what, where and when at the head office. This report, provided by the team at Great Clips, gives state-by-state information on salon closure dates, mandated closure end dates, any new sanitation requirements, links to the …

10 QUESTIONS ABOUT THE CARES ACT
To kick off the most recent in a series of “Staying Strong” webinars presented by Salon Today in partnership with the International Salon and Spa Business Network (ISBN), April McDaniel of Kopsa Otte CPAs & Advisors gave an update and overview of the recently enacted CARES (Coronavirus, Aid, Recovery and …

FIGHTING FOR MORE SUPPORT
Now is the time for the entire beauty industry to rally and communicate with Congress, urges salon leader and government affairs advocate Frank Zona. Zona co-owns three Zona Professional salons in the Boston area and was a panelist on the recent “Staying Strong” webinar presented April 6 by Salon Today …

MUSE: Communication, CARES and Catching up
How are you and your business coping through COVID-19? The International SalonSpa Business Network (ISBN) is committed to helping members connect and to support each other and business leaders throughout the professional beauty industry. We are all in this together! This new series of MUSE (multi-unit salon/spa exchange) check-ins is …

CASH FLOW, DEBT AND RENT: CARES Act & Financial Resources
COVID-19 CASH FLOW AND LOAN FORGIVENESS Through an ongoing series of blogs and sharing of resources, articles and examples, ISBN members continue to connect and support each other and the professional beauty industry through the COVID-19 crisis and shutdown. In this segment, ISBN shares an overview from a Small Business …